Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
Perhaps more than ever the public is in need of reassurance in every aspect of their lives and the NHS aims to do just that, to remind people to take care of themselves and find the help they need.
Read more
By Izzy Ashton
As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.
Read more
By Izzy Ashton
This prototype has been designed to highlight the need for accessible design, to respect the autonomy of women who simply want to find out their results in private without having to rely on someone else.
Read more
By Izzy Ashton
Maryam Banikarim, Head of Marketing at Nextdoor on the importance of constant communication and nurturing neighbourhood values.
Read more
By Izzy Ashton
Campaigns like this are essential tools when it comes to education and ultimately, shifting the narrative, helping to shine a spotlight on harmful language used and dismantle it in the process.
Read more
By Izzy Ashton
The Black Lives Matter movement has brought to the fore conversations about what it means to be Black in Britain. Dating app Bumble decided to examine what that meant from the perspective of love.
Read more
By Izzy Ashton
The campaign is a brilliant example of the capacity of the industry to tackle the big issues through collaboration and commitment to change where it really matters.
Read more
By Izzy Ashton
It’s the messiness of this campaign that feels particularly important; it does not attempt to shy away from the reality of life but rather celebrates it in all its imperfect glory.
Read more
By Izzy Ashton
To mark Black History month we want to share some of the people and ideas which have inspired us over the past few months.
Read more
By Izzy Ashton
Partnerships such as these highlight the importance of prompting vital conversations and creating environments in which people feel empowered to open up.
Read more
By Izzy Ashton
Films like this are essential educational tools when it comes to shifting the narrative around female health across the world.
Read more
By Izzy Ashton
The Night School programme is designed to empower and educate young creatives; to unlock their potential and show them, and the industry, what they are capable of.
Read more
By Izzy Ashton
The app recently appointed John Legend as its Chief Music Officer and to kick off the partnership, it has launched a new Focus Mode, designed to help users tune in to what matters most to them.
Read more
By Izzy Ashton
With this campaign, Cadbury shows just how much people can learn from older generations if they just take the time to stop to ask.
Read more
By Izzy Ashton
Meg Donovan, Global Director, Brand & Product Marketing at Uber on shifting consumer needs, driving positive change and why the brand pivoted to tell people to stop travelling.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in