Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
Equality and inclusivity has to start internally before businesses can offer advice or slogans externally.
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By Izzy Ashton
After a year of unrelenting uncertainty and hardship for many, an ad break that can put a smile on people’s faces feels more important than ever.
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By Izzy Ashton
#UpForCollab is a creative solution to a creative’s problem, offering up a crowdsourced, technologically-enabled platform to help creators across the industry thrive.
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By Izzy Ashton
It’s kindness that won out in 2020, as John Lewis and Waitrose want to remind us this Christmas in a new campaign asking us all to ‘Give a Little Love’.
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By Izzy Ashton
Campaigns like this are an important reminder of the power of storytelling to help change the narrative.
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By Izzy Ashton
With creative placements difficult to come by, one pair are taking matters into their own hands and holding agency TikTok accounts hostage.
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By Izzy Ashton
When there is much that is unsettling about the world we live in, campaigns such as this are important reminders of the restorative power of humour and, of a novelty pizza to brighten up the winter evenings.
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By Izzy Ashton
PlayStation’s campaign captures the magic and power of escapism, of exploring beyond what you thought was possible, even if that’s just from the sofa.
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By Izzy Ashton
Badass.Gal is founded on the idea that the creative community lifts one another up, to champion the work of those who may not otherwise be given the space.
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By Izzy Ashton
This year more than ever, it feels as though the UK could do with a little bit of magic, to lift people’s spirits as the crisis lengthens.
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By Izzy Ashton
What organisations and individuals do now is more important than what they say, an ethos that is at the heart of The Black British Network.
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By Izzy Ashton
The campaign demonstrates the power of storytelling through animation to spread the message about climate change and the industrial scale devastation of the natural world.
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By Izzy Ashton
Sarah Jenkins, Managing Director and Sam Hawkey, CEO of Saatchi & Saatchi introduce three new initiatives designed to change engrained behaviours and create broader opportunities in the industry.
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By Izzy Ashton
It’s through productive and honest discourse that change can be brought about and it’s this thought that is at the heart of the work that Allyship & Action are doing.
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By Izzy Ashton
Swiss, Founder of Black Pound Day and Shadi-Sade Sarreshtehdarzadeh, Strategy Director at Ogilvy & Strategist at Ogilvy Roots on the vital work being done to amplify Black-owned businesses.
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