‘Your own courage is in your control’
By Nicola Kemp
Ade Onilude, Founder and Chief Executive Officer of the Women in Marketing Community Interest Company, on overcoming overwhelm and celebrating longevity.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Ade Onilude, Founder and Chief Executive Officer of the Women in Marketing Community Interest Company, on overcoming overwhelm and celebrating longevity.
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By Nicola Kemp
BITE’s fortnightly round up of the most read articles on the Creativebrief platform spans closing the gender health gap, energy setting and Advertising Week Europe.
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By Nicola Kemp
The gym brand is driving social conversation with the launch of an in-gym hotel.
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By Nicola Kemp
The campaign, which launched last year, is still sparking conversations about the crisis of confidence in young girls in 2025.
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By Nicola Kemp
Created by BBH London the tie-up is a fresh twist on the Mentos and Cola experiment.
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By Nicola Kemp
Chloe Ferro, Co-Founder of SheMed, on how the weight loss brand created by women for women is closing the gender health gap.
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By Nicola Kemp
Industry leaders share how they are protecting their energy in the midst of the competing demands and cultural chaos of 2025.
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By Nicola Kemp
Avon's Chief Marketing Officer, Özlem Çitçi, on why women want to feel seen, heard and understood by the brands they engage with.
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By Nicola Kemp
House 337’s new campaign for Women’s Aid underlines the power of storytelling to successfully shine a light on the unseen cost of domestic abuse.
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By Nicola Kemp
After a record number of applicants, women from British Airways, Group M, VML and TUI were amongst the winners.
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By Nicola Kemp
International Women’s Day may well be over, but progressive agency leaders remain focused on supporting women at every stage of their careers.
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By Nicola Kemp
Every UK advertising and marketing professional is invited to complete the 15-minute survey.
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By Nicola Kemp
The film telling the untold story of the female copywriter who wrote L’Oreal’s iconic ‘Because I’m Worth It’ tagline debuts across global streaming platforms.
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By Nicola Kemp
The report revealed that while marketing leaders believe that curiosity is essential for successful marketing, market conditions are preventing progress.
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By Nicola Kemp
The powerful ‘The Monster Who Came to Tea’ campaign from House 337 urges the government to re-evaluate funding for domestic abuse support services.
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