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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Voices

Creative Equals expands returners programme into the US

By Nicola Kemp

The trailblazing CreativeComeback programme is back ahead of International Women’s Day

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Thought Leadership

IWD needs communication through demonstration

By Nicola Kemp

We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day

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Fuel Your Imagination

BBH Singapore redefines employee experience with wearable values

By Nicola Kemp

The ‘Second Skin’ project saw the agency turn the employee handbook into a rain coat

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Fuel Your Imagination

Horlicks turns to comfort marketing for TV comeback

By Nicola Kemp

The heritage hot drink is launching its first TV campaign in 20 years on Sky

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Thought Leadership

Are leaders underestimating the impact of generative AI?

By Nicola Kemp

Industry leaders have their say on the AI revolution

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Fuel Your Imagination

The Lucy Rayner Foundation partners with Snapchat to shift the lens

By Nicola Kemp

The charity has created a lens to encourage young people to use their voices

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Fuel Your Imagination

Hyundai Motor launches quirky campaign to promote robotaxi

By Nicola Kemp

The car marque is eschewing category norms with a Las Vegas-centred campaign from Jung von Matt Spree

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Trend

Brands must support consumers facing financial squeeze

By Nicola Kemp

New research by media agency UM reveals that consumers believe brands should be doing more to help consumers through the cost of living crisis

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Trend

NatWest sprints out the blocks with feelgood Team GB campaign

By Nicola Kemp

The new campaign from The&Partnership urges customers to sprint towards their goals

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Fuel Your Imagination

Mastercard fuses physical and digital experiences with Web3 focus

By Nicola Kemp

The brand is embracing gamification to offer consumers the opportunity to win tickets to the UEFA Champions League Final

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Hot Pick

M&C Saatchi successfully smashes stereotypes

By Nicola Kemp

The new campaign for London-based youth organisation, RISE.365, supported by Clear Channel underlines the power of lived experience.

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Trend

Cadbury leans on nostalgia with return of ‘How do you eat yours?

By Nicola Kemp

The iconic question is back with a fresh campaign ahead of the key Easter sales period

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Thought Leadership

Are brands doing enough to consider cultural context within the work?

By Nicola Kemp

In an age of uncertainty and crisis we asked industry leaders if brands need to have more cultural awareness.

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Voices

M&C Saatchi partners with RISE.365 and Clear Channel to smash stereotypes

By Nicola Kemp

The powerful new campaign harnesses the power of creativity to challenge racial stereotypes

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Voices

Pride in London clamps down on ‘pinkwashing’

By Nicola Kemp

Pride in London is to ensure that businesses can only march in the Pride in London Parade if they ‘walk the walk’

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