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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Pablo lights a path to universal access to rehabilitation

By Nicola Kemp

The agency has joined forces with rehabilitation nurse Kate Tantam to launch an emotive new campaign

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Trend

TransPennine Express and The&Partnership urge consumers to get together

By Nicola Kemp

A light hearted new campaign encourages people to make the most of getting together

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Fuel Your Imagination

Lexus hits Sky Sponsorship with Tennis deal

By Nicola Kemp

The car brand is to become the presenting partner of Sky’s new Sky Sports Tennis channel

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Thought Leadership

Are brands underestimating the marketing potential of Galentine's Day?

By Nicola Kemp

The focus on Valentine’s Day in the midst of a cost of living crisis leaves brands at risk of being out of touch

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Voices

Guinness and ITV make inclusive sporting history

By Nicola Kemp

Diageo and ITV successfully trialled live descriptive audio commentary for the Guinness Six Nations

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Trend

70% of people can’t remember the last time a brand excited them

By Nicola Kemp

New research into luxury marketing from media giant Global underlines a ‘joy gap’ in marketing

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Fuel Your Imagination

Elemis experiments with CGI for Birmingham launch

By Nicola Kemp

The campaign from One Agency sees a giant Cleansing Balm rolling through the streets

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Voices

Valuable 500 launches accountability summit for digital inclusion

By Nicola Kemp

The global SYNC25 event is being backed by a launch campaign from Adam&EveDDB

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Voices

McCann London’s Regan Warner becomes Jury president for Gerety Awards

By Nicola Kemp

Warner brings together an all star female cast to judge creative work through the female lens in advertising

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Voices

Women in advertising shoulder a ‘disproportionate burden’

By Nicola Kemp

The industry’s biggest consultation into work-life balance from Bloom U.K. underlines the intersectional challenge of work life balance and mental health. 

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Thought Leadership

Media Smart publishes impact report

By Nicola Kemp

The non-profit education programme is highlighting the resources it has for young people, parents and teachers to mark Safer Internet Day

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Trend

Petplan launches largest campaign to date

By Nicola Kemp

The emotive work, created by Now, underlines the importance of pet insurance to post-pandemic pet owners

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Trend

VML and Europa Donna break barriers with The Cancer Currency campaign

By Nicola Kemp

The powerful campaign has helped ensure funding and recognition for metastatic cancer

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Fuel Your Imagination

Love at first bite

By Nicola Kemp

Uber Eats and Greggs deliver the Valentine’s Day brand collaboration you didn’t know you needed

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Trend

NSPCC harnesses the power of poetry in groundbreaking campaign

By Nicola Kemp

The genre-defying work starring Sex Education star T’Nia Miller shatters the illusion of the Instagrammable picture-perfect family.

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