Nicola Kemp

Editorial Director Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Hot Pick

The&Partnership shows the creative firepower of employee engagement

By Nicola Kemp

A groundbreaking campaign to ban conversion therapy underlines the creative firepower of employees bringing their whole selves to work

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Thought Leadership

A ‘radical rethink’ on salaries needed to stem talent drain

By Nicola Kemp

New research from the Advertising Association underlines that the industry needs to increase its focus on attracting and retaining talent.

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Voices

‘It’s not therapy it’s abuse’

By Nicola Kemp

Powerful new film from The & Partnership brings to life the brutal lived experience of conversion therapy in the UK

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Interviews

‘Always be a voice for people who haven’t got one’

By Nicola Kemp

Beth Gordon, Trade Marketing Director at The Independent, underlines the power of purpose in marketing.

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Voices

Tackling the creative industry’s crisis of confidence

By Nicola Kemp

Matthew Knight, Founder of Leapers, on why the organisations latest research underlines the need to take a fresh approach to talent

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Fuel Your Imagination

Good news: there is no such thing as ‘Blue Monday’

By Nicola Kemp

Brands are offering consumers escapism and reasons to be cheerful as an antidote to January blues.

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Trend

Lucozade and Adam&eveDDB urge consumers to move more

By Nicola Kemp

The ‘Statue’ campaign underlines the fact that movement is for everyone.

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Hot Pick

New Balance shows anyone can run

By Nicola Kemp

The mental and physical benefits of running are perfectly encapsulated in new campaign

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Trend

Transparency and clarity: Barclays and OMD on partnership

By Nicola Kemp

An expansive interview with IPA President Julian Douglas underlines the power of complete transparency and trust for successful partnerships.

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Voices

All In celebrates next wave of champions

By Nicola Kemp

The drive for a more inclusive workplace gathers momentum with almost 100 of the most progressive industry brands achieving All In Champion status.

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Trend

Gymbox and AMV BBDO eschew ‘serious and weird’ gym culture

By Nicola Kemp

The new campaign is a breath of fresh air in the midst of the avalanche of ‘new year new you’ marketing messaging.

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Hot Pick

All People All Places campaign uses Blue Plaques for storytelling

By Nicola Kemp

The heartfelt campaign from Cogent successfully changes the narrative for homeless people.

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Interviews

The power of positive influence

By Nicola Kemp

Gleam Future’s Managing Partner Melanie Kentish is on a mission to drive a new era of positive influencer marketing

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Thought Leadership

Lessons from 2022: Your best work is still ahead of you

By Nicola Kemp

The most read long-reads of 2022 underline the importance of creative leadership and creating a future of work which works for everyone.

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Thought Leadership

Change brings new confidence

By Nicola Kemp

The Gamechangers Interview series highlighted the power of transitional leaders in times of uncertainty.

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