The Royal Air Force secures media first with Cineworld
By Nicola Kemp
The brand has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX technology
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The brand has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX technology
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By Nicola Kemp
Report reveals the UK marketing industry ended 2023 on a high, recording the strongest growth for a decade.
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By Nicola Kemp
The free to attend course will focus on how to create impact with outdoor advertising
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By Nicola Kemp
The brand will utilise the partnership to shine a light on over 90 different beauty brands.
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By Nicola Kemp
The Department for Education’s new campaign from M&C Saatchi is a rallying cry for reaching your full potential
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Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad
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By Nicola Kemp
The uplifting campaign successfully raises a smile in the midst of January storms
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By Nicola Kemp
Start the New Year with fresh thinking and insight from the Fresh Reads series, in partnership with Women in Marketing
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By Nicola Kemp
At the end of 2023 we round up BITE’s Big Questions tackling the key issues that got the industry talking this year
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By Nicola Kemp
As the industry heads towards the festive finish line BITE rounds up the best work of 2023
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By Nicola Kemp
Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency
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By Nicola Kemp
Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023
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By Nicola Kemp
A new festive anthem from former Boyzone star Ronan Keating underlines the power of thinking beyond families in the festive period
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By Nicola Kemp
The free to download report showcases the most inclusive and commercially impactful creative work.
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By Nicola Kemp
New global campaign from Diageo’s Smirnoff brand takes aim at feelings of disconnection and isolation around the world
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