In-housing is not a threat to agencies says IPA report
By Nicola Kemp
New research reveals that agencies must align their agency ambition with the growth of in-house agencies
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
New research reveals that agencies must align their agency ambition with the growth of in-house agencies
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By Nicola Kemp
The SXSW panel picker bootcamp aims to help agencies find their voice at the conference
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By Nicola Kemp
Digital Cinema Media and MediaHub have inked the experiential deal which will run throughout the summer
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By Nicola Kemp
Why Getty Images and Citi are embracing the power of stereotype smashing
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By Nicola Kemp
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By Nicola Kemp
The ‘Always like never before’ campaign from McCann London highlights the show-stopping drama of Wimbledon
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By Nicola Kemp
The Unstereotype Alliance tackles the toxic impact of being a bystander to stereotyping in a powerful new campaign
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By Nicola Kemp
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By Nicola Kemp
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By Nicola Kemp
A stunning combination of craft and inclusivity creates a pitch perfect spot
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By Nicola Kemp
The groundbreaking campaign supports abandoned dogs to become medical detection dogs
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