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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Voices

Ima-Home, Leith and Cowshed partner with Saatchi & Saatchi Upriser

By Nicola Kemp

The agencies have all signed up to support the free creative schools platform launched last year

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Hot Pick

Adidas and TBWA\London make it impossible to look away

By Nicola Kemp

The Play Until They Can’t Look Away campaign is powered by footballing superstars including Alessia Russo, Lena Oberdorf and Mary Fowler

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Voices

‘Negotiating a part-time role is harder than giving birth’

By Nicola Kemp

Mums in Advertising Australia has released the Part-Time Pitch, calling on Australian agencies to keep women in the industry

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Voices

Creative Equals levels up women in creative with Business Leaders programme

By Nicola Kemp

Creative Equal’s Business Leaders programme opens for applications

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Trend

Boots secures Barbie’s shine with Soltan tie up

By Nicola Kemp

The partnership sees Boot’s suncare brand benefit from the cultural currency of the film

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Trend

IPA data points to Christmas spending crunch

By Nicola Kemp

Two-thirds of consumers plan to cut back their Christmas spending due to the cost of living crisis according to the IPA

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Fuel Your Imagination

Want to watch the Women’s World Cup at work in peace?

By Nicola Kemp

Joint’s fake AI generated webinar blocks out your diary to ensure you can give the beautiful game your full attention

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Thought Leadership

No such thing as too much merch?

By Nicola Kemp

What brands can learn from the Barbie school of brand experience

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Fuel Your Imagination

Anya Hindmarch puts Britain’s best loved brands on ice

By Nicola Kemp

The luxury brand’s marketing team deliver a masterclass in the power of brand consistency in experiential marketing

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Trend

Audi and BBH bring progress to life to promote electric car

By Nicola Kemp

The latest campaign for Audi showcases the life and artistic progress of Jorja Smith

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Voices

Industry rallies to support Suki Thompson with silent auction

By Nicola Kemp

From a photo shoot with Rankin, to a cricket ball signed by Shane Warne, industry leaders have rallied to support the silent auction

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Hot Pick

Gleam Futures shows the power of taking a stand on filters

By Nicola Kemp

The agency’s bold influence campaign takes a stand against the crisis of self-worth triggered by beauty filters

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Voices

Bloom UK launches the industry’s biggest consultation into work-life balance

By Nicola Kemp

The network for women in marketing and communications is launching a nationwide consultation designed to drive workplace change

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Hot Pick

MullenLowe marks NHS 75th Birthday with Organ Donor Drive

By Nicola Kemp

The Birthday Card to the NHS aims to close the organ donation gap

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Interviews

‘Gender inequality still stifles women’s unique potential’

By Nicola Kemp

Kristof Neirynck, Global Chief Marketing Officer at Avon, on breaking through empowerment fatigue and ditching unattainable beauty standards

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