Apple gives a masterclass in accessibility in joyful new campaign
By Nicola Kemp
The new campaign from Apple’s in-house creative team highlights the tech giant’s accessible products.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The new campaign from Apple’s in-house creative team highlights the tech giant’s accessible products.
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By Nicola Kemp
With data showing that almost half of women in business feel burned out, the lesson from the Women in Marketing awards was one of endurance.
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By Nicola Kemp
Global survey from Kimpton Hotels and restaurants reveals travellers want authentic content on social media.
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By Nicola Kemp
The BITE Big Christmas ad round-up is a testament to the enduring power of creativity.
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By Nicola Kemp
The groundbreaking scheme embraces the opportunity presented by the once in a generation opportunity to reshape the workplace for the better.
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By Nicola Kemp
The new campaign from Saatchi & Saatchi encapsulates the moments that matter at Christmas
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By Nicola Kemp
With the cost of living crisis topping the industry agenda we asked a selection of leaders to predict what lies ahead for the brand experiences sector.
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By Nicola Kemp
The You-Can’t-Put-Me-Down Syndrome campaign is successfully driving a cultural movement to break down the stereotypes and ignorance around Down Syndrome.
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By Nicola Kemp
Ete Davies, Chief Operating Officer at Dentsu Creative, EMEA & UK and host of the Conscious Advertising Network podcast on marketing lessons from the most controversial World Cup in history.
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By Nicola Kemp
The single malt whisky is partnering with Harper's Bazaar and Esquire to explore modern creativity across disciplines.
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By Nicola Kemp
The independent voice for LGBTQIA+ inclusion and representation within the advertising and marketing industry has called on brands to step up.
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By Nicola Kemp
John Lewis and Adam&EveDDB continue to write the marketing rulebook of Christmas advertising.
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By Nicola Kemp
The 2022 winners of the 40 Over Forty awards underlines the importance of age inclusivity in the creative industries.
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By Nicola Kemp
IPA research reveals that consumers expect brands to address issues around the FIFA World Cup.
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By Nicola Kemp
The Global Women in Marketing Awards recognised the women evolving the industry through game-changing and inspirational work.
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