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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Voices

Nurofen and IPG take aim at the gender pain gap

By Nicola Kemp

The new purpose-led brand platform ‘See My Pain’ is rooted in action to close the gender pain gap

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Voices

WPP research into Minority Ethnic consumers reveals ‘courage gap’

By Nicola Kemp

The report urges brands to rethink assumptions and address unequal customer experiences.

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Hot Pick

MullenLowe Group UK brings love to life-changing careers for the NHS

By Nicola Kemp

The impactful and authentic campaign continues to drive applications to the NHS in a challenging market.

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Trend

McDonald’s launches ‘The Alternative Christmas List’

By Nicola Kemp

The fast food giant’s festive spot from Leo Burnett highlights the joy of togetherness at Christmas.

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Trend

John Lewis supports foster children in new Christmas campaign

By Nicola Kemp

The retailer has switched up its strategy in response to the challenges of Christmas 2022.

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Fuel Your Imagination

John Lewis drops Christmas ad teaser for #TheBeginner campaign

By Nicola Kemp

The social spot highlights that 'Christmas begins’ (and the John Lewis ad is out) tomorrow.

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Fuel Your Imagination

BrewDog is the Proud Anti-Sponsor of The World F*Cup

By Nicola Kemp

BrewDog has launched an outdoor advertising campaign to highlight the human rights abuses of the World Cup host nation Qatar.

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Fuel Your Imagination

Lucozade Sport and Adam&eveDDB launch festive football jumpers

By Nicola Kemp

To mark the winter world cup Lucozade Sport are launching an unofficial supporters jumper.

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Fuel Your Imagination

Abrdn and Iris highlight investing is a force for good

By Nicola Kemp

A 3D billboard for global investment company abrdn brings to life the opportunity of sustainable investment

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Trend

Aldi releases Christmas teaser campaign

By Nicola Kemp

Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign

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Trend

Tesco and BBH launch ‘The Christmas Party’

By Nicola Kemp

Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.

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Trend

Farmer Christmas returns for Morrisons

By Nicola Kemp

Quality, value and consistency sit at the heart of the festive campaign from Publicis Poke.

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Thought Leadership

Boots and VMLY&R deliver a masterclass in cost of living creativity

By Nicola Kemp

The ‘Joy For All’ campaign shows that creativity can thrive in an era of constraint and cutting back.

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Trend

Boots and VMLY&R deliver Christmas ‘Joy For All’

By Nicola Kemp

The Santa Glasses campaign delivers a rose-tinted view of Christmas, while recognising the cost of living crisis.

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Voices

NABS offers financial support as cost of living crisis hits

By Nicola Kemp

The industry charity has introduced grants to support people in advertising through the financial crisis

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