Nurofen and IPG take aim at the gender pain gap
By Nicola Kemp
The new purpose-led brand platform ‘See My Pain’ is rooted in action to close the gender pain gap
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The new purpose-led brand platform ‘See My Pain’ is rooted in action to close the gender pain gap
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By Nicola Kemp
The report urges brands to rethink assumptions and address unequal customer experiences.
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By Nicola Kemp
The impactful and authentic campaign continues to drive applications to the NHS in a challenging market.
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By Nicola Kemp
The fast food giant’s festive spot from Leo Burnett highlights the joy of togetherness at Christmas.
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By Nicola Kemp
The retailer has switched up its strategy in response to the challenges of Christmas 2022.
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By Nicola Kemp
The social spot highlights that 'Christmas begins’ (and the John Lewis ad is out) tomorrow.
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By Nicola Kemp
BrewDog has launched an outdoor advertising campaign to highlight the human rights abuses of the World Cup host nation Qatar.
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By Nicola Kemp
To mark the winter world cup Lucozade Sport are launching an unofficial supporters jumper.
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By Nicola Kemp
A 3D billboard for global investment company abrdn brings to life the opportunity of sustainable investment
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By Nicola Kemp
Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign
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By Nicola Kemp
Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.
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By Nicola Kemp
Quality, value and consistency sit at the heart of the festive campaign from Publicis Poke.
Read moreBy Nicola Kemp
The ‘Joy For All’ campaign shows that creativity can thrive in an era of constraint and cutting back.
Read moreBy Nicola Kemp
The Santa Glasses campaign delivers a rose-tinted view of Christmas, while recognising the cost of living crisis.
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By Nicola Kemp
The industry charity has introduced grants to support people in advertising through the financial crisis
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