MINI embraces paw power with Dogs Trust partnership
By Nicola Kemp
MINI UK and Brooklyn Brothers new campaign shows the benefit of putting dogs in the driving seat.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
MINI UK and Brooklyn Brothers new campaign shows the benefit of putting dogs in the driving seat.
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By Nicola Kemp
The return of the experience-led brands signals the return of immersive marketing
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By Nicola Kemp
Sulaiman Khan is calling on the creative industries to harness the creative imagination of disabled creatives.
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By Nicola Kemp
Vikki Ross, founder of #CopywritersUnite and Sophie McGovern, the winner of the Women in Marketing Copywriters Award, on why now is the time to elevate and celebrate female talent.
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By Nicola Kemp
The pitch perfect campaign is a reminder of the power of inclusive advertising
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By Nicola Kemp
Sara Blonstein, Founder and Creative Director at Blonstein, lifts the lid on the British Fashion Council's NEWGEN partnership with TikTok and the future of hybrid events.
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By Nicola Kemp
The founders of New Comma on redefining what constitutes ‘global’ creativity and amplifying African creative talent.
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By Nicola Kemp
From 26 weeks shared parental leave, to dedicated fertility and pregnancy loss policy the advertising giant is taking action to prioritise what matters most to employees as they build back better from the crisis.
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By Nicola Kemp
A fresh approach to the summer gridlock cuts through the noise.
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By Nicola Kemp
Intern-led campaign highlights the strength of transparency and honesty in business communications.
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By Nicola Kemp
Why Wunderman Thompson is launching Fund Femme to support women and non-binary business founders
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By Nicola Kemp
London’s transport provider has reworked its iconic signage to welcome Londoner’s back to doing the simple things they love
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By Nicola Kemp
The launch of the brand’s Crave Club shows that healthy eating doesn’t have to be joyless.
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By Nicola Kemp
Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.
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By Nicola Kemp
How AMV BBDO and the Campaign Against Living Miserably (CALM) redefined strength to break the silence surrounding male suicide.
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