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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Fuel Your Imagination

Euro 2020 delivers on the brand banter

By Nicola Kemp

Brands lined up to support the UK’s biggest sporting event since 1966

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Interviews

‘A desk is a dangerous place from which to view the world’

By Nicola Kemp

Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council on a decade of the MullenLowe Group NOVA Awards

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Voices

Together we will never lose

By Nicola Kemp

ITV, BT and EE raise the bar with anti-racist campaigns supporting the England team

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Fuel Your Imagination

Jack Daniel’s and Spark Foundry launch scented outdoor campaign

By Nicola Kemp

Jack Daniel’s Tennessee Apple is embracing dynamic creative which will activate when temperatures hit 24 degrees.

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Voices

MSL UK partners with Supa Network with programme to attract diverse creative talent

By Nicola Kemp

The programme aims to support diverse junior talent to find a PR role and build a portfolio.

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Voices

Clear Channel backs independent Black-owned businesses with free advertising

By Nicola Kemp

The outdoor giant has joined forces with Jamii to launch a new initiative to create more visibility for Black-owned businesses on UK high streets.

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Hot Pick

McDonald’s and Leo Burnett turn to the joy of laughter

By Nicola Kemp

The restaurant giant’s new brand platform manages to be both simple and soulful.

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Hot Pick

Sipsmith serves up a masterclass in craft and humour for Wimbledon partnership

By Nicola Kemp

Craft and creativity create a winning combination in this perfectly formed partnership, created by Ogilvy.

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Fuel Your Imagination

Red Cross turns to the power of Instagram to showcase life-saving CPR tool

By Nicola Kemp

‘Life Saving Stories’ created by 180 Amsterdam and the Dutch Red Cross is an Instagram game designed to teach the next generation essential CPR skills and empower them to act when it’s needed most.

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Fuel Your Imagination

Herb Your Enthusiasm

By Nicola Kemp

Selfridges launches Garden Centre to capitalise on growth in green-fingered consumers.

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Trend

Sorry, I have plans with myself

By Nicola Kemp

How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.

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Voices

SKITTLES shows the power of active listening with Pride campaign

By Nicola Kemp

The confectionary brand is recolouring images from the LGBT+ archive to give visibility to the community and add to the UK’s LGBTQ+ photography archive.

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Fuel Your Imagination

Betty Crocker & Virtue launch the ‘No Blow Candle’

By Nicola Kemp

To celebrate the brand’s 100th birthday, the No Blow Candle prototype has been designed to ensure that the birthday cake ritual of singing and celebration is not lost to the pandemic.

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Fuel Your Imagination

Chocolate: The Lion For Failure

By Nicola Kemp

Awards season is a difficult time for many creatives, with that in mind Senior Creative Mark Kelly has created some chocolate and card based consolation prizes, in aid of mental health charity Mind.

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Fuel Your Imagination

British Heart Foundation and Saatchi & Saatchi show the power of responsive advertising.

By Nicola Kemp

An ad made in just one day shows the power of creativity to change behaviour.

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