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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Voices

Sorry not sorry: The future of work is progressive, part time and flexible

By Nicola Kemp

The coronavirus crisis has normalised remote working but the ninth annual Power Part Time List underlines there is still more to be done.

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Fuel Your Imagination

Reinventing renting in the age of remote working

By Nicola Kemp

‘The Renter’, created by Fold 7, brings to life the possibilities of renting, a campaign which draws on the fundamental truth that remote working has made many rethink the kind of lives they want to live.

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Voices

Get Home Safe campaign urges government to keep employees safe

By Nicola Kemp

150 businesses from across the advertising and media sector have written to the government to request that taxis employees take home from work before 9pm are viewed as a legitimate business expense.

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BITE Focus

Reach, relevance and respect: Understanding the gaming opportunity for brands

By Nicola Kemp

Gaming is a mainstream marketing platform for brands, but marketers need to ensure they reflect and respect the gaming ecosystems they appear in.

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Interviews

“Everything can become very transactional when we are just relying on technology alone”

By Nicola Kemp

Sara Tate, Chief Executive of TBWA\London on why building back better requires experimentation, an open mind, empathy and getting comfortable with the uncomfortable.

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Fuel Your Imagination

Tesco shows brands have a role as safe spaces

By Nicola Kemp

In a simple, understated act of communications, Tesco demonstrates a commitment with kindness and authenticity at its core.

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Interviews

David Pattison, Chairman, Gravity Road

By Nicola Kemp

The coronavirus crisis has opened up new opportunities for entrepreneurs, reflected by the wealth of new agencies coming to market. But being an entrepreneur is no panacea.

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Fuel Your Imagination

TENA and Impact BBDO break the menopause taboo with #DespairNoMore

By Nicola Kemp

The campaign marks a significant commitment to changing the narrative when it comes to the experience of older women in advertising.

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Interviews

Kathryn Jacob, CEO of Pearl and Dean

By Nicola Kemp

The chair of The Inclusion Group on why we all need to make the time to fill in the All In census to build a future of work that works for everyone.

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Trend

Unilever ends beauty norms and raises the bar for inclusive marketing

By Nicola Kemp

The brand is redefining the rules of beauty marketing with its focus on ‘Positive Beauty’.

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Fuel Your Imagination

Pregnant Then Screwed shows the power of real voices with audio campaign

By Nicola Kemp

The campaigning group has created a recording of voicemails from mothers to MPs in its ‘Scream or Shout’ campaign.

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Voices

Why Creative Equals is encouraging the industry to #TakeAPause for IWD

By Nicola Kemp

The CreativeComeback returners are urging the industry to #ChoosetoChallenge the culture of burnout and consider the disproportionate impact of the pandemic on women’s creative careers.

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Voices

How we can champion change for women with the power of #EverydayActions

By Nicola Kemp

Making a meaningful difference when it comes to elevating female talent in our industry requires more than hosting a panel on International Women’s Day but committing to change every day.

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Fuel Your Imagination

The NABS Knowledge Hub

By Nicola Kemp

The industry charity’s hub is a vital resource for employees seeking support and advice.

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Voices

“Define people by more than just a job title”

By Nicola Kemp

Danni Mohammed, Global Strategy and Transformation consultant, on why people not platforms are the future for the creative industries.

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