Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Short, sharp and irreverent at times, punchy colour combinations bring the intense fruit flavours to the fore, resulting in a brand world that is highly distinctive and fun.
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By Nicola Kemp
Rod Sobral, Global Chief Creative Officer at Oliver, on the evolution of the in-house model, the danger of hiding behind the myth of the ‘big creative idea’ and the importance of hybrid thinking.
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By Nicola Kemp
In the current climate, a pause for joy, togetherness and a well worn argument centred on a tin of Quality Street is a welcome one.
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By Nicola Kemp
From ensuring digital transformation is focused on deeds not words, to opening the door to the next generation of talent, Claire Gillis leads through actions.
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By Nicola Kemp
For individuals and agency leaders alike, the coronavirus crisis and looming restrictions mean that that there are often more questions than answers.
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By Nicola Kemp
How not to miss the once in a generation opportunity to reshape work for the better.
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By Nicola Kemp
Six months into lockdown, when many of us have developed unsustainable ways of working, the combination of light relief and genuine pause for thought is a welcome one.
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By Nicola Kemp
Amidst the ongoing coronavirus crisis, there are some business leaders continuing to lead with openness and transparency, championing radical change &, above all, listening to consumers first.
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By Nicola Kemp
Creativity, Collaboration and Courage in Crisis are top of the agenda in the new Game Changers interview series.
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By Nicola Kemp
The UK Advertising Export Group’s ‘Made Global’ campaign is a rallying cry for the creative industries.
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By Nicola Kemp
From making your own rules, to having an escape plan; ahead of next week’s Advertising Week workshop on Overcoming Overwhelm we asked the panel to share their advice.
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By Nicola Kemp
How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.
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By Nicola Kemp
The evolution of the ground-breaking campaign is a testament to the ability of marketing to move from advertising to activism.
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By Nicola Kemp
From the resurgence of the Black Lives Matter movement to the climate crisis, it is no longer hyperbole to declare that business as usual is no longer business at all.
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By Nicola Kemp
Marketing based on self-love rather than a drive to be someone else or hide perceived flaws is a powerful step-change for the beauty market.
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