Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
At a time when many in the industry have been expressing COVID-ad fatigue, with this unique blend of craft, creativity and open-minded optimism, Coca-Cola has successfully raised the bar.
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By Nicola Kemp
Mark Pollard, Strategy CEO at Mighty Jungle on writing and busting the myths surrounding resilience, freelancing and imposter syndrome.
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By Nicola Kemp
Research from Momentum Worldwide underlines that trends such as bulk buying and direct to consumer are here to stay.
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By Nicola Kemp
The campaign aims to encourage new and important conversations around the continuing challenges women face in publishing and authors' many reasons for using a pseudonym.
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By Nicola Kemp
Through a new at-home or in-bar experience, The London Essence Co is successfully delivering a slice of holiday escapism when for many consumers travel remains out of reach.
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By Nicola Kemp
Women’s careers are in danger of becoming collateral damage in the pandemic. Here’s what you can do about it.
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By Nicola Kemp
The music industry has been at the sharp end of the coronavirus crisis, but collaboration and creativity remain top of the agenda.
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By Nicola Kemp
Crowdfunder aims to support creatives through one-off grants in the midst of the coronavirus crisis.
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By Nicola Kemp
Progression, promotion, project speed and scale; in the midst of a global pandemic the familiar refrain from the creative industry is a sense of an individual lack of momentum.
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By Nicola Kemp
Research from Instagram and Grazia shines a light on the lived experience of women in lockdown.
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By Nicola Kemp
In the midst of a fundamental shift in business and society at large, making the time for learning and reading has never been more vital.
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By Nicola Kemp
How Carlsberg and Fold7 elevated brand building in the wake of the Coronavirus crisis.
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By Nicola Kemp
A new campaign highlighting the plight of animals in captivity shines a light on the power of lived experiences and real voices in advertising.
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By Nicola Kemp
The lines of cars at McDonald’s drive-throughs up and down the country were a welcome reminder of just how much consumers are craving a return to normality.
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By Nicola Kemp
In the midst of a global pandemic, the case for brand purpose has fundamentally shifted.
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