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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

BITE Focus

The pitch process is broken so how do we fix it?

By Nicola Kemp

Industry leaders came together at a recent Creativebrief Explores event to examine how to put the respect back into the pitching process.

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Voices

Five steps to support emotional and mental health during the coronavirus outbreak

By Nicola Kemp

In the midst of the pressure and uncertainty of the coronavirus outbreak, NABS offers advice as to how to better support people across the industry.

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Voices

Talk is cheap, the cost of childcare isn’t: A quarter of parents in the marketing industry say their earnings don’t cover childcare costs

By Nicola Kemp

Research from Pregnant Then Screwed has highlighted the crippling economic pressure facing parents returning to work in the marketing industry with children under three.

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Interviews

Tammy Smulders, President, Wednesday

By Nicola Kemp

In the post climate crisis world, Tammy Smulders, President at Wednesday examines how luxury brands are redefining the value of craft and sustainability.

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Thought Leadership

Why connection is the missing link in brand experience

By Nicola Kemp

Disconnected customer experience is a key challenge for brands, according to research from Digitas UK.

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BITE Focus

How Hendrick’s Gin and Space redefined experiential marketing

By Nicola Kemp

By placing experience at the heart of its creative proposition, Hendrick’s Gin has achieved sales growth in a highly competitive market.

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Thought Leadership

Are marketing careers becoming more Squiggly and what should the industry do to adapt to the end of linear careers paths?

By Nicola Kemp

In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.

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BITE Focus

Diageo CMO Syl Saller: “Who makes the work matters”

By Nicola Kemp

Syl Saller, Chief Marketing Officer at Diageo, has underlined the importance of driving diverse creative leadership to create the best work.

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BITE Focus

MP calls on industry to take action to drive diversity and inclusion forward

By Nicola Kemp

Nadhim Zahawi MP, Parliamentary Under Secretary of State for the Department for Business, Energy and Industrial Strategy has urged the industry to sharpen its focus on diversity and inclusion in order to drive business growth.

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BITE Focus

ITV CEO: “Advertising is about amplifying your values, not creating them”

By Nicola Kemp

Dame Carolyn McCall, Chief Executive of ITV, has called on brands to take a long-term and authentic approach to purpose-driven marketing.

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Interviews

Lucy Doubleday, Managing Partner, We Are Social

By Nicola Kemp

From recognising the value of kindness in business, to helping brands navigate the new wave of privacy in social media marketing, We Are Social’s Managing Partner understands why the best leaders are committed to change.

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Voices

40 Over Forty launches to prove creative talent doesn’t have a used-by date

By Nicola Kemp

A new platform is launching to celebrate the value of experience in advertising by recognising the best talent in the industry that is also over 40.

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Fuel Your Imagination

The new nostalgia: Why brands are embracing the roaring twenties

By Nicola Kemp

As a new decade dawns, a fresh aesthetic of nostalgia is emerging according to Shutterstock’s annual Creative Trends Report.

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Hot Pick

Haven and Iris bring the joy back to holiday advertising

By Nicola Kemp

Blue Monday may be the stuff of marketing myths but a purely joyful ad, highlighting the best of the British seaside is a welcome tonic.

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Interviews

Sarah Ellis, Strategic Client Director, Gravity Road & Co-Founder, Amazing If

By Nicola Kemp

Having written the rulebook for the Squiggly Career, Sarah Ellis is at the forefront of the fundamental shift in working practices across the creative industries.

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