The pitch process is broken so how do we fix it?
By Nicola Kemp
Industry leaders came together at a recent Creativebrief Explores event to examine how to put the respect back into the pitching process.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Industry leaders came together at a recent Creativebrief Explores event to examine how to put the respect back into the pitching process.
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By Nicola Kemp
In the midst of the pressure and uncertainty of the coronavirus outbreak, NABS offers advice as to how to better support people across the industry.
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By Nicola Kemp
Research from Pregnant Then Screwed has highlighted the crippling economic pressure facing parents returning to work in the marketing industry with children under three.
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By Nicola Kemp
In the post climate crisis world, Tammy Smulders, President at Wednesday examines how luxury brands are redefining the value of craft and sustainability.
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By Nicola Kemp
Disconnected customer experience is a key challenge for brands, according to research from Digitas UK.
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By Nicola Kemp
By placing experience at the heart of its creative proposition, Hendrick’s Gin has achieved sales growth in a highly competitive market.
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By Nicola Kemp
In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.
Read moreBy Nicola Kemp
Syl Saller, Chief Marketing Officer at Diageo, has underlined the importance of driving diverse creative leadership to create the best work.
Read moreBy Nicola Kemp
Nadhim Zahawi MP, Parliamentary Under Secretary of State for the Department for Business, Energy and Industrial Strategy has urged the industry to sharpen its focus on diversity and inclusion in order to drive business growth.
Read moreBy Nicola Kemp
Dame Carolyn McCall, Chief Executive of ITV, has called on brands to take a long-term and authentic approach to purpose-driven marketing.
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By Nicola Kemp
From recognising the value of kindness in business, to helping brands navigate the new wave of privacy in social media marketing, We Are Social’s Managing Partner understands why the best leaders are committed to change.
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By Nicola Kemp
A new platform is launching to celebrate the value of experience in advertising by recognising the best talent in the industry that is also over 40.
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By Nicola Kemp
As a new decade dawns, a fresh aesthetic of nostalgia is emerging according to Shutterstock’s annual Creative Trends Report.
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By Nicola Kemp
Blue Monday may be the stuff of marketing myths but a purely joyful ad, highlighting the best of the British seaside is a welcome tonic.
Read moreBy Nicola Kemp
Having written the rulebook for the Squiggly Career, Sarah Ellis is at the forefront of the fundamental shift in working practices across the creative industries.
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