Cristina Loaiza, Global Head of Brand, Graze.com
By Nicola Kemp
Cristina Loaiza, Global Head of Brand at Graze.com, has spearheaded a new programme with The Futures Network to support women back into the workplace after maternity leave.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Cristina Loaiza, Global Head of Brand at Graze.com, has spearheaded a new programme with The Futures Network to support women back into the workplace after maternity leave.
Read more
By Nicola Kemp
By ensuring design is a creative partner to marketing, Andrew Barraclough gives a compelling reminder of why the consumer experience needs to be more than just a buzzword.
Read more
By Nicola Kemp
From tackling the climate crisis to raising the bar in experiential marketing and ushering in a new era of inclusive creativity, 2019 was a pivotal year for the industry.
Read more
By Nicola Kemp
The dawn of a new decade is the perfect opportunity to call time on mindless predictions.
Read more
By Nicola Kemp
Coca-Cola’s latest activation with the Premier League and Stonewall signals a new, inclusive era for sports sponsorship.
Read more
By Nicola Kemp
Ballantine’s collaboration with Brooklyn artist Scott Albrecht beautifully brings the brand’s ‘Time Well Spent’ positioning to life.
Read more
By Nicola Kemp
By choosing purpose over short-term profit, King of Shaves is successfully cutting through the noise, providing consumers with a thoughtful alternative to the traditional Black Friday binge.
Read more
By Nicola Kemp
A new timeTo campaign highlights the urgency of tackling sexual harassment in advertising, particularly during the festive season.
Read more
By Nicola Kemp
The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.
Read more
By Nicola Kemp
Today’s Renault Clio features the very latest technological innovations. Yet, as their new ad showcases so beautifully, it’s the societal and cultural shifts that have occurred over the past decades that are the most profound.
Read more
By Nicola Kemp
A campaign from Mr President and SheSays highlights the importance of Equal Pay Day for the creative industries.
Read more
By Nicola Kemp
Syl Saller, CMO of Diageo has called on the industry to increase the number of women in creative leadership roles, rolling out the #CreativeComeback scheme to the US and India.
Read more
By Nicola Kemp
A cross-industry working group, brought together by the Media Trust, has come together to tackle the disability inclusion crisis within the creative industries.
Read more
By Nicola Kemp
In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?
Read more
By Nicola Kemp
In the midst of a climate emergency and heightened awareness about consumption decisions, Triodos believes encouraging people to vote with their wallets is the key to long-term success.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in