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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Interviews

Cristina Loaiza, Global Head of Brand, Graze.com

By Nicola Kemp

Cristina Loaiza, Global Head of Brand at Graze.com, has spearheaded a new programme with The Futures Network to support women back into the workplace after maternity leave.

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Interviews

Andrew Barraclough, Vice President of Global Design, GSK

By Nicola Kemp

By ensuring design is a creative partner to marketing, Andrew Barraclough gives a compelling reminder of why the consumer experience needs to be more than just a buzzword.

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BITE Focus

BITE’s Top 10 for 2019

By Nicola Kemp

From tackling the climate crisis to raising the bar in experiential marketing and ushering in a new era of inclusive creativity, 2019 was a pivotal year for the industry.

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Thought Leadership

What’s working and what do we need to work harder at in 2020?

By Nicola Kemp

The dawn of a new decade is the perfect opportunity to call time on mindless predictions.

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Fuel Your Imagination

Coca Cola and Stonewall roll out the welcome mat to inclusivity

By Nicola Kemp

Coca-Cola’s latest activation with the Premier League and Stonewall signals a new, inclusive era for sports sponsorship.

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Hot Pick

Ballantine’s Artist series underlines the power of brands to drive creativity

By Nicola Kemp

Ballantine’s collaboration with Brooklyn artist Scott Albrecht beautifully brings the brand’s ‘Time Well Spent’ positioning to life.

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Fuel Your Imagination

How King of Shaves and Beauty Banks brought purpose to the Black Friday frenzy

By Nicola Kemp

By choosing purpose over short-term profit, King of Shaves is successfully cutting through the noise, providing consumers with a thoughtful alternative to the traditional Black Friday binge.

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Voices

Don’t be a bystander to sexual harassment at Christmas

By Nicola Kemp

A new timeTo campaign highlights the urgency of tackling sexual harassment in advertising, particularly during the festive season.

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Thought Leadership

Great advertising is for life, not just for Christmas

By Nicola Kemp

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.

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Hot Pick

How Renault made us fall in love with car advertising again

By Nicola Kemp

Today’s Renault Clio features the very latest technological innovations. Yet, as their new ad showcases so beautifully, it’s the societal and cultural shifts that have occurred over the past decades that are the most profound.

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Voices

Pay Gap Pound campaign proves equal pay is personal in advertising

By Nicola Kemp

A campaign from Mr President and SheSays highlights the importance of Equal Pay Day for the creative industries.

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Voices

Diageo CMO: “Too few women are in creative leadership positions”

By Nicola Kemp

Syl Saller, CMO of Diageo has called on the industry to increase the number of women in creative leadership roles, rolling out the #CreativeComeback scheme to the US and India.

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Voices

Reframing disability: How the creative industries can change the narrative

By Nicola Kemp

A cross-industry working group, brought together by the Media Trust, has come together to tackle the disability inclusion crisis within the creative industries.

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Thought Leadership

Does advertising need to regain its sense of humour?

By Nicola Kemp

In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?

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BITE Focus

Mindful money: How Triodos and The Kite Factory are revolutionising finance marketing

By Nicola Kemp

In the midst of a climate emergency and heightened awareness about consumption decisions, Triodos believes encouraging people to vote with their wallets is the key to long-term success.

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