BITE TRENDS: Issue 2, June 2019
By Nicola Kemp
Breaking taboos, the Army's recruitment & the new wave of creative leaders.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Breaking taboos, the Army's recruitment & the new wave of creative leaders.
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By Nicola Kemp
M&C Saatchi's breakfast panel in partnership with Queer Britain explored LGBT+ representation in culture and why it matters for the industry.
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By Nicola Kemp
From the new era of marketing for good, to the need for greater humanity in marketing, here are the key themes from this year’s Cannes Lions International Festival of Creativity.
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By Nicola Kemp
In boldly challenging the taboos that still surround women’s bodies, Bodyform’s 'Viva La Vulva' campaign has proved the power of marketing to smash through long-established stereotypes.
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By Nicola Kemp
In the growing lexicon of marketing jargon this may not be a concept you have heard of. Yet it lies at the heart of Procter & Gamble's new global partnership with Thrive Global.
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By Nicola Kemp
As new industry guidelines on gender stereotyping come into force, industry leaders explain why this is just the beginning.
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By Nicola Kemp
TimeTo’s hard hitting campaign is a reminder of the need to continue the drive to eradicate sexual harassment in advertising.
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By Nicola Kemp
Launching its manifesto, the Conscious Advertising Network has urged brands to use their influence to prevent the spread of hate speech and fake news.
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By Nicola Kemp
Behavioural science can shift the dial when it comes to brand building and Ogilvy’s annual Nudgestock conference demonstrated the power of getting outside of the bubble.
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By Nicola Kemp
Louise Benson, VP Festivals Cannes Lions Festival of Creativity, lifts the lid on this year’s #SeeItBeIt programme and how the festival has elevated equality.
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By Nicola Kemp
Brooklyn Brothers new work for Inspired by Iceland serves as a timely reminder of advertising’s role as global change agent for positive change in the war on plastic.
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By Nicola Kemp
Kindness, representation and moving the dial on gender equality were top of the agenda at WACL Gather.
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By Nicola Kemp
From crushing stereotypes to the industry's growing gender pay gap, seven key take outs from Creative Equal’s RISE 2019.
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