Caroline Casey, Founder, The Valuable 500
By Nicola Kemp
As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewiseâs Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
As the Founder of The Valuable 500, Caroline Casey is spearheading a business revolution on disability inclusion and she needs brands to get on board.
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By Nicola Kemp
A pitch perfect campaign for Sport England underlines the power of inclusivity and empathy in advertising.
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By Nicola Kemp
âSleep wellnessâ is fast becoming a mainstream consumer trend and a new campaign from eve sleep underlines why consumers need to get serious about sleeping.
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By Nicola Kemp
If collaboration is the future of creativity, then does the future demand a more fluid approach to the ownership of creative ideas?
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By Nicola Kemp
SheSays, the global network for women in the creative industry, has launched a new campaign to promote shared parental leave, in the midst of a significant cultural shift in parenting.
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By Nicola Kemp
As a driving force in the ground-breaking Project #ShowUs, Rebecca Swift is successfully changing the visual narrative of advertising.
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By Nicola Kemp
We asked some of the leading minds in our industry what they are reading this summer when their smartphones are firmly in their pockets and their out of offices firmly on.
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By Nicola Kemp
New business provided the perfect launch pad for Sarah Hesz to revolutionise the way mums connect with each other. From scaling a start-up to challenging the narrative around motherhood in advertising, Mush is a brand to watch.
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By Nicola Kemp
Busting the myth of the âboringâ in-house creative and championing the next generation of female creative leaders, Emma Perkins lifts the lid on the future of creative work and the importance of mentoring.
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By Nicola Kemp
Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.
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By Nicola Kemp
As the climate emergency rises up the business and brand agenda, will we see a growing number of brands adopt the Greenpeace approach and recycle their advertising?
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By Nicola Kemp
Rising political and economic uncertainty will lead to zero overall growth in marketing budgets in the second quarter of 2019 according to the IPA Bellwether Report.
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By Nicola Kemp
With both government and campaigners taking aim at the âadvertising gapâ which underlines the historical inflexibility of the workplace, brands are beginning to pay attention.
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By Nicola Kemp
At Bloom's event last month, a panel discussion explored why both brands and agencies need to change the industryâs approach to failure.
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By Nicola Kemp
In the myriad of consequences of social media usage on consumersâ collective wellbeing, the impact and prevalence of cyber-bullying is one of the most worrying trends of recent years.
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