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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Interviews

Diana Tickell, CEO, NABS

By Nicola Kemp

Ahead of NABS’ first ever conference on workplace wellbeing, the organisation’s CEO examines the challenges facing the industry and the importance of prioritising mental health in the workplace.

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Fuel Your Imagination

#LetWhatsInsideOut: CALM & Topshop partner to launch a self-care label

By Nicola Kemp

Topshop and CALM's new clothing care label is evidence of the rise of self-care in marketing.

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Voices

Productivity vs. Presenteeism: Making flexible working a reality

By Nicola Kemp

The industry needs to move from viewing flexibility as a problem, to embracing the true opportunity new ways of working has to offer.

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Hot Pick

How Red Consultancy and Avon liberated the female nipple to drive awareness of Breast Cancer

By Nicola Kemp

Avon’s gutsy move to call on Instagram to lift its ban on the female nipple for Breast Cancer Awareness Month is social marketing at its best.

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Voices

Stop being a bystander: timeTo steps up its action against sexual harassment

By Nicola Kemp

The timeTo team urged the industry to increase its focus on ending sexual harassment in advertising at Bloomfest.

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Interviews

Matthew Waksman, Founder & Chief Strategy Officer, Love or Fear

By Nicola Kemp

By placing empathy at the heart of the creative process and agency ethos, Love or Fear presents a compelling alternative to the status quo.

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Thought Leadership

BITE LIVE TRENDS: Issue 3, October 2019

By Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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BITE Focus

“The dead fish swims in the direction of the current”

By Nicola Kemp

The importance of counterintuitive thinking, intuition and connecting the next generation were top of the agenda for Hublot’s Chairman speaking at Leaders Week at Twickenham Stadium.

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Voices

Campaign launches to end the silencing of women by NDA’s

By Nicola Kemp

It has been two years since Harvey Weinstein’s NDA scandal first broke and a new campaign highlights the misuse of NDA’s across the industry.

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BITE Focus

Creativity without ego: how to smash stereotypes in advertising

By Nicola Kemp

From active listening to making the space for communities to tell their own stories, industry leaders at #BITELIVE19 delivered practical insight into how to smash stereotypes.

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Fuel Your Imagination

Amazing If podcast: Work that works for everyone

By Nicola Kemp

A live podcast recording of Amazing If’s 100th episode shone a light on the revolution afoot in the workplace.

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Interviews

Toby Horry, Director of Brand Marketing & Content, TUI

By Nicola Kemp

From breaking the myths surrounding in-house creatives, to advocating for flexible working, Toby Horry is at the forefront of a new breed of strategic marketers eschewing short-termism in favour of long-term brand-building.

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Thought Leadership

Have we reached peak purpose in marketing communications?

By Nicola Kemp

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

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Thought Leadership

Creative industries not delivering on the opportunity of flexible working

By Nicola Kemp

Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.

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Hot Pick

How Guinness left the jersey in a better place with its Liberty Field’s campaign

By Nicola Kemp

The tale of Japan’s first female Rugby Squad is a reminder of the power of brands to drive a new narrative in sports marketing.

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