Tom Holmes

Founder & Chairman Email Tom Holmes

About

An Ulsterman by birth, Tom spent most of his childhood in Africa and the Middle East, he graduated from Rhodes University, South Africa and became a professional actor in Cape Town before leaving in the early ‘80s to make his mark in the UK advertising industry.

For over 20 years Tom worked with some of the world’s leading agencies in the UK and internationally, including account management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and as Executive Vice President of Grey Worldwide.

Tom realised that choosing the right agency partner can be critical for brands in achieving commercial success. However, finding the most effective agency can prove time consuming, confusing and expensive. A lot of his own working life had been wasted in unproductive new business meetings, spending a lot of money on speculative pitches with clients who lacked clear objectives.

Not satisfied with the modus operandi of how brands found objective information about the agency landscape, Tom set up Creativebrief as the first service of its kind to connect agencies and brands, saving both parties time, cost and confusion.


More from Tom Holmes

Thought Leadership

Focus on Glasgow – Donnie Kerrigan, Managing Director of Chunk

By Tom Holmes

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Thought Leadership

Focus on Glasgow – Neil Gibson, Founding Director of The BIG Partnership

By Tom Holmes

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Thought Leadership

Focus on Glasgow – Gary O’Donnell, Managing Director of Frame

By Tom Holmes

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Thought Leadership

Focus on Glasgow – Sera Miller, CEO of Material_GROUP

By Tom Holmes

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Interviews

Stuart Wilson, Chief Marketing Officer, Burton’s Biscuit Company

Stuart is responsible for devising, planning and implementing the marketing strategy for Burton’s market-leading brands

By Tom Holmes

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Interviews

Sarah Warby, Marketing Director, Sainsbury’s

Sarah joined Sainsbury's in 2012. As Marketing Director, she sits on the Sainsbury's Operating Board and is responsible for setting the marketing agenda, developing brand strategy and overseeing all aspects of execution

By Tom Holmes

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Interviews

Katie Vanneck-Smith, Chief Marketing Officer, News International (NI)

Katie has been CMO for NI Group Ltd since 2010. Working across all three titles, she is responsible for circulation revenue and subscription sales of print and digital products

By Tom Holmes

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Thought Leadership

Focus on Birmingham – Dean Lovett, CEO of McCann Birmingham

By Tom Holmes

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Thought Leadership

Focus on Birmingham – Dylan Bogg, CEO of Big Communications Limited

By Tom Holmes

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Thought Leadership

Focus on Birmingham – Jacob Dutton, Client Services Director of 383 Project

By Tom Holmes

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Thought Leadership

Focus on Birmingham – Mike Leeson, Managing Director of Golley Slater Advertising Birmingham

By Tom Holmes

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Thought Leadership

Focus on Birmingham – Tim Pile, Executive Chairman of Cogent Elliott

By Tom Holmes

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Interviews

Charles Allen, Head of Marketing, Arsenal Football Club

Charles has spent the majority of his career working for multi-national FMCG companies before moving to Arsenal in 2010

By Tom Holmes

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Interviews

Mark Newton, VP of European Marketing, Nokia

Mark is the head of marketing for Nokia in Europe, responsible for development of the Nokia brand in the region, the marketing strategy and the performance of all marketing investments.

By Tom Holmes

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Interviews

Philippa Snare, Chief Marketing Officer, Microsoft UK

Tom Holmes talks to Philippa Snare, Chief Marketing Officer of Microsoft UK at Microsoft Corporation.

By Tom Holmes

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