Fuel Your Imagination
Amazing If podcast: Work that works for everyone
By Nicola Kemp
A live podcast recording of Amazing If’s 100th episode shone a light on the revolution afoot in the workplace.
Fuel Your Imagination
Margaret Atwood, ‘The Testaments’
By Izzy Ashton
The figure of the handmaid, clad in red, her head covered by a white hood has become a symbol of the time, a cultural emblem that has moved to represent the suppression of women’s rights, particularly reproductive rights.
Fuel Your Imagination
Oxfam's Second Hand September
By Izzy Ashton
Textile production currently contributes more to climate change than international aviation and shipping combined. This is no longer about just the biggest companies making a change. It is up to each of us to examine our consumption.
Fuel Your Imagination
#RightToSleep
By Nicola Kemp
‘Sleep wellness’ is fast becoming a mainstream consumer trend and a new campaign from eve sleep underlines why consumers need to get serious about sleeping.
Fuel Your Imagination
#ShareBaby campaign reflects a cultural shift in parenting
By Nicola Kemp
SheSays, the global network for women in the creative industry, has launched a new campaign to promote shared parental leave, in the midst of a significant cultural shift in parenting.
Fuel Your Imagination
The V&A questions the future of food
By Izzy Ashton
FOOD: Bigger Than The Plate is a new exhibition at the V&A Museum in London, exploring the food cycle from compost to table. Designed to inspire and educate, this exhibition asks us to examine how, why and what we eat.
Fuel Your Imagination
Hoop asks, have you got FOSH, Fear of School Holidays?
By Izzy Ashton
By creating one central resource where free activities can be found, Hoop aims to take away the fear of school holidays and replace it with excitement, for both parties involved.
Fuel Your Imagination
British Vogue, Forces for Change
By Izzy Ashton
By using her platform to deliver positive change, the Duchess of Sussex is successfully moving the dial on what it means to be a royal role model in the age of activism.
Fuel Your Imagination
Uninterrupted Cinematic Advertising
By Izzy Ashton
In an era in which attention is often only partial, a medium which commands consumers full attention is thriving.
Fuel Your Imagination
Flex For All
By Nicola Kemp
With both government and campaigners taking aim at the ‘advertising gap’ which underlines the historical inflexibility of the workplace, brands are beginning to pay attention.
Fuel Your Imagination
Wimbledon takes to TikTok to appeal to a new generation of sport and music fans
By Izzy Ashton
There’s nothing quite like watching live sport, but with, more people than ever ‘second screening’ while they watch, the market for social engagement is only set to grow.
Fuel Your Imagination
The Right Pronoun
By Izzy Ashton
At the heart of this new app is a small but integral gesture. That of acknowledgement and respect for the way non-binary individuals choose to identify.
Fuel Your Imagination
by Humankind
By Izzy Ashton
As the environmental crisis continues to rise up the news agenda, brands like by Humankind, which offer more sustainable solutions, are poised for growth.
Fuel Your Imagination
Microstep habit-stacking
By Nicola Kemp
In the growing lexicon of marketing jargon this may not be a concept you have heard of. Yet it lies at the heart of Procter & Gamble's new global partnership with Thrive Global.