BITE Insight

How do you fashion a unified creative identity if you are one of the largest production companies in the world?

Fremantle worked with venturethree to create a new brand name and identity to cement themselves as a global creative powerhouse. Known for shows such as the X Factor and Got Talent amongst others, Fremantle moves from production on the one hand to media owner on the other.

The new identity, which sees FremantleMedia rebranded as Fremantle, aims to translate this reputation of global creativity into a unique mark. This mark is designed to be a creative, free-flowing signature, conveying a human identity for the brand.

To launch the identity, venturethree created a thirty second branding video demonstrating Fremantle’s creative capabilities and giving life to the static logo. The video shows the signature in black and white, overlaid on various shows produced by the company. By showing off the breadth of work, the video shows off the breadth of Fremantle’s new identity.

In using a video, Fremantle is able to establish the fluidity of its new identity, one that flows through everything it creates.