By Izzy Ashton
When 60% of kids spend the majority of July and August with their grandparents, appealing to both the ‘young or young at heart’ is a smart strategy for the RNLI.
By Izzy Ashton
New Ofcom regulations make it as easy as sending a free text to switch your network provider. Three UK, with a little help from Dame Joan Collins want you to ghost your old partner, and instead choose to 'ditch and switch.'
By Izzy Ashton
An anniversary campaign like this shines a light on a shared history, telling the stories that we should but often don't know.
By Izzy Ashton
With the growing focus on the experience economy and the rising awareness of the importance of diversity in marketing, design that resonates, respects and reflects on a local level has never been more important.
By Nicola Kemp
In the myriad of consequences of social media usage on consumers’ collective wellbeing, the impact and prevalence of cyber-bullying is one of the most worrying trends of recent years.
By Izzy Ashton
In an age when the smartphone has fast become many consumers’ significant other, the ability to organise virtually every aspect of life via mobile is a trend which shows no signs of slowing down.
By Nicola Kemp
In boldly challenging the taboos that still surround women’s bodies, Bodyform’s 'Viva La Vulva' campaign has proved the power of marketing to smash through long-established stereotypes.
By Izzy Ashton
What is interesting to witness are the number of senior figures within the advertising industry acknowledging that the state of their employee's mental health matters. There has to be more cohesion between an individual's work and their life.
By Izzy Ashton
In the UK today, there are more than 6.5 million unpaid carers looking after a loved one who’s older, disabled or seriously ill. You probably know someone who is one of those people and yet they’ve never let on.
By Izzy Ashton
Iconic may well be one of the most over-used words in marketing, but Britvic’s Tango brand heritage and advertising heritage could justly be described as such.
By Izzy Ashton
Remembering the historic collaboration of the D-Day landings comes at a complex time for travel brands such as Eurotunnel Le Shuttle. The looming spectre of Brexit raises a wealth of challenges and what exactly it will mean for EU travel remains to be seen.
By Nicola Kemp
Brooklyn Brothers new work for Inspired by Iceland serves as a timely reminder of advertising’s role as global change agent for positive change in the war on plastic.
By Izzy Ashton
Clothes, and fashion as an industry, are often disregarded as vacuous; as unimportant. But when it comes to self-expression and confidence, a good outfit is often all you need.
By Izzy Ashton
Most of us know our way around a recycling bin by now. It is a given we have broken up with plastic bags and instead carry a tote bag everywhere we go. But what of other objects lying around our homes, the ones that could easily become a whole lot more useful than landfill?
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