By Izzy Ashton
A group of the UK’s leading brands have united to spread a little positivity, encouragement and hope to a nation in lockdown.
By Izzy Ashton
Alongside individuals and communities coming together to support one another, charities like Age UK are essential in providing necessary, experienced help and assistance to those who need it most.
By Izzy Ashton
It is the spirit of generosity and goodness upon which John Cadbury founded his eponymous chocolate brand and it is to this that Cadbury’s new identity returns.
By Izzy Ashton
In this new physically restricted world, Tesco wanted to showcase how inventive people are being by sharing meal times virtually.
By Izzy Ashton
Persil’s latest messaging demonstrates how a creative twist can flip a brand’s wording on its head whilst still maintaining the ethos at its heart.
By Izzy Ashton
Each petition will go live just after the 8pm clap every Thursday evening, a reminder that the NHS need both our applause and our support on an ongoing basis; this can’t just be a one-time action.
By Izzy Ashton
While enduring pressure is heaped on the NHS, charities like Marie Curie are continuing to help the hundreds of people with terminal cancer during this time.
By Izzy Ashton
To try and help people navigate the distancing guidelines, We Are Social developed Snap Safe, a Snapchat AR lens that helps people to stay two metres apart, in response to the United Nation's 'Call to Creatives'.
By Izzy Ashton
A campaign such as this not only demonstrates the power of brilliant, hard-hitting, attention-grabbing copy, but also what can happen when businesses who would ordinarily be competitors come together to collaborate.
By Izzy Ashton
While often the signs of domestic abuse are not always visible, NoMore's campaign message is that, now that we are spending more time alongside our neighbours, we can help to be allies in the effort to stop domestic violence.
By Izzy Ashton
We have never needed a unified community more than we do now and Lend A Hand underlines the power of the creative industries to bring those communities together.
By Izzy Ashton
For the UK, getting fresh air is now limited to exercising responsibly once a day but, if you are lucky enough to have a garden or outdoor space, Homebase want you to get out there and enjoy it.
By Nicola Kemp
A new campaign from ENGINE raises awareness of coercive control at a crucial time.
By Izzy Ashton
Adidas' new smart insole is a truly ‘phygital’ experience for the consumer, building a community for players to be part of and to compete within. In these testing times, community is what every sports player, whether physical or digital, will need.
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