Interviews

Anna Carpen, Creative Partner, And Rising

"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."

By Izzy Ashton

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Interviews

Mark Cuddigan, CEO, Ella’s Kitchen & Xavier Rees, CEO, Havas London

"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."

By Izzy Ashton

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Interviews

Nick Docherty, Head of Strategy, BETC

"The way the industry delivers ideas will need to become much more diverse but the fundamental human needs, wants and desires it uses to create an impact will remain."

By Izzy Ashton

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Interviews

James Myers, Group Managing Director, TVC Group

“Being channel neutral will be more important than ever. What won't change is the story and narrative will be key."

By Izzy Ashton

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Interviews

Bert Moore, Chief Strategy & Innovation Officer, Ketchum

“The PR world is slowly realising that better ideas and better work come out of a specialist environment. And they don't have a history of leading, organising or inspiring specialist talent."

By Izzy Ashton

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Interviews

Katie Derham, Radio & TV Presenter, Co-Founder, Peanut & Crumb

"Discovering what really goes on behind the scenes, and what makes companies or institutions tick. There's always a good story, and it's our job to find it and tell it well."

By Izzy Ashton

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Interviews

Mike Hughes, AMV BBDO & Peter Heneghan, LADbible

"LADbible is followed on social media by more than half of all 18 to 34-year-olds in the UK alone. This demographic is the most globally connected and socially aware generation ever. They want to be empowered to do good."

By Izzy Ashton

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Interviews

Dave Cornthwaite, Founder, SayYesMore

"Any kind of change comes down to mindset, and the less flexible yours is, the more scary change will be."

By Izzy Ashton

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Interviews

Harvey Cossell, We Are Social & Florian Alt, adidas

"Openness, honesty and collaboration are hugely important in forging a relationship built on everyone understanding the skills and specialisms around the table."

By Izzy Ashton

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Interviews

Dan Glover, Creative Director, The Academy

“You can't please all people all the time, but brands with a social conscious can only be the way forward."

By Izzy Ashton

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Interviews

Ben Whattam, Founder & Managing Partner, Keko London

“It’s not necessarily going to be a complete move to the one-stop-shop, but the consolidation and rise in choice for clients looking for a simplified approach is going to change the landscape."

By Kara Melchers

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Interviews

Matt Waller, Creative Director, Recipe

"Creativity does have the power to change perceptions, to aid protest as well as selling washing powder."

By Izzy Ashton

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Interviews

David Abraham, Founder, Wonderhood Studios

“The challenge is to bring better, strong, high content prime time ideas to bear on brand opportunities. Advertising-funded content is only ever going to be, for the time being, supplemental to core campaign goals."

By Izzy Ashton

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Interviews

Sarah Wildman-King & Miranda Hart, Founders, Wonderworks

“In the world of premium luxury lifestyle brands, it is important that you don't do anything that will erode brand affinity. It is very hard to be considered luxury and not be socially and environmentally aware."

By Izzy Ashton

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Interviews

Nick Peters, Executive Creative Director, ignis

“Getting an audience's attention and keeping it is the name of the game. Human, authentic and intuitive experiences are everything."

By Izzy Ashton

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