Interviews

Martin McAllister, Creative Director, FCB Inferno

"The last few years we’ve got very caught up in advertising mechanics and actually, when something’s just cool, that’s what we end up talking about. There’s nothing wrong with that."

By Izzy Ashton

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Interviews

David Frymann, Strategy Partner, The Beyond Collective (Frontier)

"I like learning new stuff because in theory you’re meant to be the expert or teacher at this stage, but I get as much of a kick out of being a pupil, learning and then sharing those learnings."

By Izzy Ashton

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Interviews

Bee Pahnke, Head of Voice, Dragon Rouge

"Communicating [purpose] in an authentic way often comes down to words. The imagery is almost by the by. It’s the language that connects within your gut."

By Izzy Ashton

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Interviews

Dan Neville, Strategy Director, Cogent

"If you’re ambitious, determined and driven, there really should be no limiting factors to what you can achieve."

By Izzy Ashton

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Interviews

Luke Southern, Managing Director, DRUM

"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."

By Izzy Ashton

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Interviews

Anna Carpen, Creative Partner, And Rising

"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."

By Izzy Ashton

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Interviews

Mark Cuddigan, CEO, Ella’s Kitchen & Xavier Rees, CEO, Havas London

"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."

By Izzy Ashton

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Interviews

Nick Docherty, Head of Strategy, BETC

"The way the industry delivers ideas will need to become much more diverse but the fundamental human needs, wants and desires it uses to create an impact will remain."

By Izzy Ashton

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Interviews

James Myers, Group Managing Director, TVC Group

“Being channel neutral will be more important than ever. What won't change is the story and narrative will be key."

By Izzy Ashton

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Interviews

Bert Moore, Chief Strategy & Innovation Officer, Ketchum

“The PR world is slowly realising that better ideas and better work come out of a specialist environment. And they don't have a history of leading, organising or inspiring specialist talent."

By Izzy Ashton

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Interviews

Katie Derham, Radio & TV Presenter, Co-Founder, Peanut & Crumb

"Discovering what really goes on behind the scenes, and what makes companies or institutions tick. There's always a good story, and it's our job to find it and tell it well."

By Izzy Ashton

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Interviews

Mike Hughes, AMV BBDO & Peter Heneghan, LADbible

"LADbible is followed on social media by more than half of all 18 to 34-year-olds in the UK alone. This demographic is the most globally connected and socially aware generation ever. They want to be empowered to do good."

By Izzy Ashton

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Interviews

Dave Cornthwaite, Founder, SayYesMore

"Any kind of change comes down to mindset, and the less flexible yours is, the more scary change will be."

By Izzy Ashton

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Interviews

Harvey Cossell, We Are Social & Florian Alt, adidas

"Openness, honesty and collaboration are hugely important in forging a relationship built on everyone understanding the skills and specialisms around the table."

By Izzy Ashton

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Interviews

Dan Glover, Creative Director, The Academy

“You can't please all people all the time, but brands with a social conscious can only be the way forward."

By Izzy Ashton

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