Interviews

Charlotte Langley, Brand and Communications Director, Bloom & Wild

At a time when the industry points to data as the silver bullet for marketing, Bloom & Wild’s Thoughtful Marketing movement highlights the importance of empathy in communications.

By Nicola Kemp

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Interviews

“We're about hand up not a handout”

Beth Thomas, Head of Partnerships & Programmes at The Big Issue on the power of community building and digital inclusion, and why the business places empowerment at the heart of everything it does.

By Izzy Ashton

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Interviews

Louise Barber, Global Vice President of Marketing at DHL Supply Chain UK

At a time when delivery and supply chain has become crucial to brands and consumers alike, DHL’s marketing leader is doubling down on trust.

By Nicola Kemp

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Interviews

“Showing up when things get tough is what customers will remember most”

Maryam Banikarim, Head of Marketing at Nextdoor on the importance of constant communication and nurturing neighbourhood values.

By Izzy Ashton

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Interviews

Alicia Skubick, Marketing Director, Intuit Quickbooks

Amidst the ongoing coronavirus crisis, there are some business leaders continuing to lead with openness and transparency, championing radical change &, above all, listening to consumers first.

By Nicola Kemp

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Interviews

“There is no marketing playbook for a pandemic”

Meg Donovan, Global Director, Brand & Product Marketing at Uber on shifting consumer needs, driving positive change and why the brand pivoted to tell people to stop travelling.

By Izzy Ashton

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Interviews

“It’s becoming more and more relevant to be a great brand builder”

Inés Ures, outgoing-CMO at Deliveroo on mapping a clear purpose, a three-sided marketplace and the importance of truly delivering on brand promises.

By Izzy Ashton

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Interviews

Navigating the post-brand purpose world

Tag Warner, CEO of GAY TIMES on industry ageism, funding minority voices and the importance of recognising your privilege.

By Izzy Ashton

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Interviews

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK

The music industry has been at the sharp end of the coronavirus crisis, but collaboration and creativity remain top of the agenda.

By Nicola Kemp

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Interviews

“We have got louder and are doing more”: How Beavertown pivoted to see exponential growth under lockdown

Beavertown’s Founder Logan Plant and Marketing Director Tom Rainsford share how the brand has chosen to pivot and look for the positives to drive growth in lockdown.

By Izzy Ashton

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Interviews

“It’s not about you it’s about me”: How TENA broke marketing’s last taboo

Lisa Myers, Marketing Manager at TENA, shares the behind the scenes story of how the brand broke the silence surrounding older women with its ‘Ageless’ campaign.

By Nicola Kemp

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Interviews

Lucy Button, Head of Marketing, BioBeats

As the UK looks ahead to a more sustained period of remote working, Lucy Button, Head of Marketing at BioBeats shares some insight into how individuals and businesses can best support mental wellbeing while doing so.

By Izzy Ashton

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Interviews

Anna Fawcett, Global Head of Marketing, Topdeck

As the environmental impact of travel rises up the agenda, Anna Fawcett, Global Head of Marketing at Topdeck highlights why companies should be striving to have a more positive impact on both the planet and their consumer’s lives.

By Izzy Ashton

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Interviews

Cristina Loaiza, Global Head of Brand, Graze.com

Cristina Loaiza, Global Head of Brand at Graze.com, has spearheaded a new programme with The Futures Network to support women back into the workplace after maternity leave.

By Nicola Kemp

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Interviews

Andrew Barraclough, Vice President of Global Design, GSK

By ensuring design is a creative partner to marketing, Andrew Barraclough gives a compelling reminder of why the consumer experience needs to be more than just a buzzword.

By Nicola Kemp

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