Interviews

Rebecca Smith, Executive Director of Women’s Game, COPA90

COPA90 is redefining what it means to be a modern media brand and paving a trail for equality and creativity.

By Izzy Ashton

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Interviews

Dr Rebecca Swift, Global Head of Creative Insights, Getty Images

As a driving force in the ground-breaking Project #ShowUs, Rebecca Swift is successfully changing the visual narrative of advertising.

By Nicola Kemp

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Interviews

Jae Hopkins, Sales & Marketing Director, Eurotunnel

With Brexit looming large on consumer consciousness the marketing landscape for Eurotunnel is complex. Yet the brand is pushing ahead with a positive positioning.

By Izzy Ashton

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Interviews

Emma Perkins, Head of LEGO Agency EMEA

Busting the myth of the ‘boring’ in-house creative and championing the next generation of female creative leaders, Emma Perkins lifts the lid on the future of creative work and the importance of mentoring.

By Nicola Kemp

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Interviews

Mark Cripps, CMO, The Economist

It would be all too easy for a 176-year-old-brand like The Economist to wallow in marketing nostalgia. But as the inclusive marketing revolution taking place at the brand underlines, its CMO is not looking to stand still.

By Izzy Ashton

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Interviews

Simon Gunning, CEO, CALM

“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.

By Izzy Ashton

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Interviews

Cary Wakefield, CEO, Ovarian Cancer Action

"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."

By Izzy Ashton

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Interviews

Beverley D’Cruz, Sales & Marketing Director, Pizza Hut Europe & UK

"In a world where consumers are getting busier and have less time to engage, they don’t want to be talked at, they want to be talked with."

By Izzy Ashton

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Interviews

Florian Alt, Vice President Global Brand Communications, adidas Football

"For me, when other brands are starting to enter your ground, you need to leave it and embark on the next journey."

By Kara Melchers

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Interviews

Herwig Vennekens, Marketing Director, Haribo UK & Ireland

“I'm someone that believes that marketing is fundamental to the success of a company. If you understand the needs of the consumer and you're able to meet those needs, you will always have a successful business."

By Izzy Ashton

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Interviews

Kate Cox, VP & CMO EMEA, GoDaddy

“I see it as a roulette wheel. Marketing used to place one big bet on an ad campaign on TV. It either won big or it didn't. The new digital landscape enables marketers to take 20 different bets, measure them all and scale the ones that really work."

By Izzy Ashton

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Interviews

Lisa Wood, Chief Marketing Officer, Atom Bank

“As a new brand starting out, we can't tell customers we're brilliant, we can't tell them to trust us. All that has to be earned."

By Izzy Ashton

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Interviews

Margaret Jobling, Group Chief Marketing Officer, Centrica

“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."

By Izzy Ashton

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Interviews

Emily Somers

VP Marketing & Food Development, McDonald's

By Izzy Ashton

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