Interviews

“We have got louder and are doing more”: How Beavertown pivoted to see exponential growth under lockdown

Beavertown’s Founder Logan Plant and Marketing Director Tom Rainsford share how the brand has chosen to pivot and look for the positives to drive growth in lockdown.

By Izzy Ashton

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Interviews

“It’s not about you it’s about me”: How TENA broke marketing’s last taboo

Lisa Myers, Marketing Manager at TENA, shares the behind the scenes story of how the brand broke the silence surrounding older women with its ‘Ageless’ campaign.

By Nicola Kemp

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Interviews

Lucy Button, Head of Marketing, BioBeats

As the UK looks ahead to a more sustained period of remote working, Lucy Button, Head of Marketing at BioBeats shares some insight into how individuals and businesses can best support mental wellbeing while doing so.

By Izzy Ashton

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Interviews

Anna Fawcett, Global Head of Marketing, Topdeck

As the environmental impact of travel rises up the agenda, Anna Fawcett, Global Head of Marketing at Topdeck highlights why companies should be striving to have a more positive impact on both the planet and their consumer’s lives.

By Izzy Ashton

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Interviews

Cristina Loaiza, Global Head of Brand, Graze.com

Cristina Loaiza, Global Head of Brand at Graze.com, has spearheaded a new programme with The Futures Network to support women back into the workplace after maternity leave.

By Nicola Kemp

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Interviews

Andrew Barraclough, Vice President of Global Design, GSK

By ensuring design is a creative partner to marketing, Andrew Barraclough gives a compelling reminder of why the consumer experience needs to be more than just a buzzword.

By Nicola Kemp

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Interviews

Isabel Ferrer, EMEA Marketing Director Barbie, Mattel

2019 marks the 60th anniversary of Barbie, one of the most iconic dolls in the world. In the midst of a fundamental shift in culture, Isabel Ferrer explores how the doll has evolved to show girls what they can become.

By Izzy Ashton

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Interviews

Diana Tickell, CEO, NABS

Ahead of NABS’ first ever conference on workplace wellbeing, the organisation’s CEO examines the challenges facing the industry and the importance of prioritising mental health in the workplace.

By Nicola Kemp

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Interviews

Toby Horry, Director of Brand Marketing & Content, TUI

From breaking the myths surrounding in-house creatives, to advocating for flexible working, Toby Horry is at the forefront of a new breed of strategic marketers eschewing short-termism in favour of long-term brand-building.

By Nicola Kemp

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Interviews

Rebecca Smith, Executive Director of Women’s Game, COPA90

COPA90 is redefining what it means to be a modern media brand and paving a trail for equality and creativity.

By Izzy Ashton

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Interviews

Dr Rebecca Swift, Global Head of Creative Insights, Getty Images

As a driving force in the ground-breaking Project #ShowUs, Rebecca Swift is successfully changing the visual narrative of advertising.

By Nicola Kemp

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Interviews

Jae Hopkins, Sales & Marketing Director, Eurotunnel

With Brexit looming large on consumer consciousness the marketing landscape for Eurotunnel is complex. Yet the brand is pushing ahead with a positive positioning.

By Izzy Ashton

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Interviews

Emma Perkins, Head of LEGO Agency EMEA

Busting the myth of the ‘boring’ in-house creative and championing the next generation of female creative leaders, Emma Perkins lifts the lid on the future of creative work and the importance of mentoring.

By Nicola Kemp

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Interviews

Mark Cripps, CMO, The Economist

It would be all too easy for a 176-year-old-brand like The Economist to wallow in marketing nostalgia. But as the inclusive marketing revolution taking place at the brand underlines, its CMO is not looking to stand still.

By Izzy Ashton

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Interviews

Simon Gunning, CEO, CALM

“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.

By Izzy Ashton

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