Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

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Interviews

Courage, curiosity and frictionless experiences

By Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Interviews

‘Gender inequality still stifles women’s unique potential’

By Nicola Kemp

Kristof Neirynck, Global Chief Marketing Officer at Avon, on breaking through empowerment fatigue and ditching unattainable beauty standards

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Interviews

‘We have to bring equality back on the agenda’

By Nicola Kemp

Nishma Robb, Vice-President of WACL and Senior Director of Marketing, Brand and Reputation EMEA at Google and Rania Robinson, President at WACL and CEO at Quiet Storm on how the 50% CEO Playbook can level the playing field.

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Interviews

‘Always be a voice for people who haven’t got one’

By Nicola Kemp

Beth Gordon, Trade Marketing Director at The Independent, underlines the power of purpose in marketing.

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Interviews

Should’ve played the long game

By Nicola Kemp

Liz Baines, Head of Planning at Specsavers on freeing yourself from the conveyer belt of micro meetings to make a long term impact.

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Interviews

How LinkedIn is leading a workplace revolution

By Nicola Kemp

Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers

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Interviews

New Britannia: what brands should know about the national mindset in 2022

By Nicola Kemp

Lucy Crotty, Cultural Strategy and Insight Lead at ITV on the power of common ground in an age of polarisation.

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Interviews

‘Salaries are increasing by 100%’

David Nobbs, Managing Partner and Head of Consumer at The Grace Blue Partnership on the price of talent and the truth about ‘the great resignation’.

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Interviews

Sport has the power to change the world

By Nicola Kemp

A new era of sports marketing will be driven by making change rather than generic statements says Drew Barrand, Head of Commercial and Sales at Laureus.

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Interviews

“Everyone is seeing things from a new lens this year.”

By Nicola Kemp

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

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Interviews

“If you’re ignoring diversity, you really aren’t doing your job”

By Nicola Kemp

Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.

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Interviews

Charlotte Langley, Brand and Communications Director, Bloom & Wild

By Nicola Kemp

At a time when the industry points to data as the silver bullet for marketing, Bloom & Wild’s Thoughtful Marketing movement highlights the importance of empathy in communications.

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Interviews

“We're about hand up not a handout”

By Izzy Ashton

Beth Thomas, Head of Partnerships & Programmes at The Big Issue on the power of community building and digital inclusion, and why the business places empowerment at the heart of everything it does.

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