Interviews

How LinkedIn is leading a workplace revolution

Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers

By Nicola Kemp

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Interviews

New Britannia: what brands should know about the national mindset in 2022

Lucy Crotty, Cultural Strategy and Insight Lead at ITV on the power of common ground in an age of polarisation.

By Nicola Kemp

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Interviews

‘Salaries are increasing by 100%’

David Nobbs, Managing Partner and Head of Consumer at The Grace Blue Partnership on the price of talent and the truth about ‘the great resignation’.

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Interviews

Sport has the power to change the world

A new era of sports marketing will be driven by making change rather than generic statements says Drew Barrand, Head of Commercial and Sales at Laureus.

By Nicola Kemp

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Interviews

“Everyone is seeing things from a new lens this year.”

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

By Nicola Kemp

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Interviews

“If you’re ignoring diversity, you really aren’t doing your job”

Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.

By Nicola Kemp

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Interviews

Charlotte Langley, Brand and Communications Director, Bloom & Wild

At a time when the industry points to data as the silver bullet for marketing, Bloom & Wild’s Thoughtful Marketing movement highlights the importance of empathy in communications.

By Nicola Kemp

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Interviews

“We're about hand up not a handout”

Beth Thomas, Head of Partnerships & Programmes at The Big Issue on the power of community building and digital inclusion, and why the business places empowerment at the heart of everything it does.

By Izzy Ashton

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Interviews

Louise Barber, Global Vice President of Marketing at DHL Supply Chain UK

At a time when delivery and supply chain has become crucial to brands and consumers alike, DHL’s marketing leader is doubling down on trust.

By Nicola Kemp

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Interviews

“Showing up when things get tough is what customers will remember most”

Maryam Banikarim, Head of Marketing at Nextdoor on the importance of constant communication and nurturing neighbourhood values.

By Izzy Ashton

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Interviews

Alicia Skubick, Marketing Director, Intuit Quickbooks

Amidst the ongoing coronavirus crisis, there are some business leaders continuing to lead with openness and transparency, championing radical change &, above all, listening to consumers first.

By Nicola Kemp

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Interviews

“There is no marketing playbook for a pandemic”

Meg Donovan, Global Director, Brand & Product Marketing at Uber on shifting consumer needs, driving positive change and why the brand pivoted to tell people to stop travelling.

By Izzy Ashton

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Interviews

“It’s becoming more and more relevant to be a great brand builder”

Inés Ures, outgoing-CMO at Deliveroo on mapping a clear purpose, a three-sided marketplace and the importance of truly delivering on brand promises.

By Izzy Ashton

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Interviews

Navigating the post-brand purpose world

Tag Warner, CEO of GAY TIMES on industry ageism, funding minority voices and the importance of recognising your privilege.

By Izzy Ashton

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Interviews

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK

The music industry has been at the sharp end of the coronavirus crisis, but collaboration and creativity remain top of the agenda.

By Nicola Kemp

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