Interviews

“Don’t do one thing 100% better, do 100 things 1% better.”

Kate Nightingale, Head Consumer Psychologist and Founder of Style Psychology on the power of human centric marketing.

By Nicola Kemp

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Interviews

The great resignation or the great reset?

The pandemic brought with it an unprecedented loss of control and progress, ahead of the launch of You Coach You, Sarah Ellis, the co-founder of Amazing If, explains why now is the time to embrace difficult conversations in the workplace.

By Nicola Kemp

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Interviews

Am I greenwashing?

Lucy von Sturmer, founder of The Humblebrag on how craft, creativity and collaboration can help the industry tackle the climate crisis.

By Nicola Kemp

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Interviews

“We shouldn’t wait for the West to catch up”

The founders of New Comma on redefining what constitutes ‘global’ creativity and amplifying African creative talent.

By Nicola Kemp

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Interviews

“We need to stop pretending everything is okay”

Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.

By Nicola Kemp

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Interviews

“It’s time to reboot, rebuild and reconquer”

Christina Ioannidis, CEO of Aquitude, on how marketers can overcome adversity, build resilience and recognise the power of women in business.

By Nicola Kemp

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Interviews

“What are you going to do about the generation you have lost?”

Jane Evans is opening the door for midlife women, teaming up with WPP and Brixton Finishing School to bring older women back into the industry.

By Nicola Kemp

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Interviews

“Failures will allow you to succeed”

Gymshark’s founder Ben Francis on why keeping going is the key to success, the power of influencer marketing and how to let go of the brand you built in order to thrive.

By Nicola Kemp

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Interviews

Brands recognise the need to rethink, to re-advance and to repair

Karen Fraser, co-founder of Weiser Works, on the once in a generation opportunity to place sustainability at the heart of marketing.

By Nicola Kemp

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Interviews

When social media becomes a microphone

Timothy Armoo, Co-Founder and CEO of Fanbytes on the importance of playing as a team, finding time for yourself and the restorative power of a long walk.

By Izzy Ashton

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Interviews

Linkit.Black champions the power of the collective to shine a spotlight on Black talent

A new tool from a team of creatives demonstrates the power of using a platform for good to ensure that everyone is given a fair chance to be hired into the creative industries.

By Izzy Ashton

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Interviews

“If we did more listening, I think we’d live in a much more understanding and tolerant world”

Omar DaCosta-Shahid, Founder and Director at Muslim Influencer Network on bringing out the best in talent, the importance of listening and why you shouldn’t become an influencer.

By Izzy Ashton

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Interviews

Why the time is now for food waste’s ‘plastic’ moment

Tessa Clarke, CEO & Co-Founder of food sharing app OLIO on behavioural change, local renaissance and the power of collaboration.

By Izzy Ashton

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Interviews

“The very act of having ideas is defiant”

Mark Pollard, Strategy CEO at Mighty Jungle on writing and busting the myths surrounding resilience, freelancing and imposter syndrome.

By Nicola Kemp

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Interviews

“Consumers now expect the brands they support to be as committed to their mission as they are to their actual products”

Tom Szaky, CEO & Founder of TerraCycle and Loop on the move to a zero-waste lifestyle, shifting consumer expectations and the importance of keeping recycling front of mind.

By Izzy Ashton

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