Interviews

“There are no experts because no one’s done this before”

Carly Avener, Managing Director at Leo Burnett on over communicating, creating space for difficult conversations and fighting cabin fever.

By Izzy Ashton

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Interviews

“A good idea never comes at a desk”

Eli Vasiliou, Associate Creative Director at Iris on the importance of creative outlets outside of work, brand integrity and the democratisation of flexible working.

By Izzy Ashton

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Interviews

“You have to know the rules to break the rules”

Trevor Robinson OBE, Founder and Creative Director at Quiet Storm on the latest iteration of Create Not Hate, the importance of stubbornness and creating ads that make him laugh.

By Izzy Ashton

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Interviews

“I think we are too tolerant of inaction”

Jo Arden, Chief Strategy Officer at Publicis•Poke on workplace culture, behavioural change and why we as an industry need to get more vocal, urgent and radical.

By Izzy Ashton

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Interviews

“We’ve changed the rhythm of the agency quite significantly”

Emily Winterbourne, Managing Director at Impero on strength in agility, brands behaving differently and the importance of prioritising flexible working.

By Izzy Ashton

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Interviews

“I feel like there could be the beginnings of a really great creative renaissance”

Laura Jordan Bambach has recently taken over one of the most high-profile roles in UK advertising. The CCO of Grey London makes the case for the power of creativity.

By Izzy Ashton

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Interviews

Audio’s intimacy effect

At a time when consumers are physically disconnected, the co-founders of audio content company Novel believe that branded podcasting could come of age.

By Nicola Kemp

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Interviews

“What we need to do is look after each other”

As our nationwide lockdown continues, Helen James, Managing Director of Crispin Porter Bogusky demonstrates the importance of empathetic and authentic leadership.

By Izzy Ashton

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Interviews

“We need a diverse workforce to address a global pandemic”

Faisal Ahmed, Director of Innovation and Business Transformation at Sudler London, is behind a new campaign to drive diversity in healthcare advertising, which launches at a vital time for the industry.

By Nicola Kemp

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Interviews

Tammy Smulders, President, Wednesday

In the post climate crisis world, Tammy Smulders, President at Wednesday examines how luxury brands are redefining the value of craft and sustainability.

By Nicola Kemp

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Interviews

Paul Jacobs, Managing Partner & Ben Hooper, Creative Partner, Wax/On

Wax/On’s Co-Founders, Paul Jacobs and Ben Hooper discuss why a collaborative approach is at the heart of the agency’s approach to unifying creative and media.

By Izzy Ashton

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Interviews

Caroline Farley, MD, Fever PR

A big believer in the power of a healthy dose of common sense, Caroline Farley is focused on creating an environment at Fever in which cultural curiosity can thrive and people don't shy away from the words 'I don't know.'

By Izzy Ashton

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Interviews

Lucy Doubleday, Managing Partner, We Are Social

From recognising the value of kindness in business, to helping brands navigate the new wave of privacy in social media marketing, We Are Social’s Managing Partner understands why the best leaders are committed to change.

By Nicola Kemp

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Interviews

Karan Tattersfield, Head of HR, VMLY&R

Businesses that want to succeed and retain the best talent should heed Karan Tattersfield’s advice that sometimes, a cup of tea and a bit of humanity will succeed where structured policies might not.

By Izzy Ashton

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Interviews

Sarah Ellis, Strategic Client Director, Gravity Road & Co-Founder, Amazing If

Having written the rulebook for the Squiggly Career, Sarah Ellis is at the forefront of the fundamental shift in working practices across the creative industries.

By Nicola Kemp

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