Interviews

‘A desk is a dangerous place from which to view the world’

Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council on a decade of the MullenLowe Group NOVA Awards

By Nicola Kemp

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Interviews

“Consumers are voting out of interacting with brands on a daily basis.”

Mark Sinnock, Global Chief Strategy Officer at Havas Creative on what brands should know about the age of cynicism.

By Nicola Kemp

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Interviews

“What is expected of a CMO nowadays is verging on unfair”

Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.

By Nicola Kemp

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Interviews

Operating across borders without costing the earth: How Iris created the Carbon Kickback scheme

Iris’ Global CSO Ben Essen and Global ECD Grant Hunter explain why the agency is working to encourage its agency partners to be part of the change when it comes to sustainability.

By Izzy Ashton

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Interviews

“Change isn’t something that brands are prepared for”

Paul McEntee, Founder of Here be Dragons on why now is the time to ditch the tokenism and recognise the true power of purpose.

By Nicola Kemp

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Interviews

“We are an incredible power to be reckoned with, it's our time”

Sue Higgs, Executive Creative Director at dentsuMB, on the magic of the second act, tackling bullying and breaking the cult of busy.

By Nicola Kemp

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Interviews

“Everything can become very transactional when we are just relying on technology alone”

Sara Tate, Chief Executive of TBWA\London on why building back better requires experimentation, an open mind, empathy and getting comfortable with the uncomfortable.

By Nicola Kemp

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Interviews

David Pattison, Chairman, Gravity Road

The coronavirus crisis has opened up new opportunities for entrepreneurs, reflected by the wealth of new agencies coming to market. But being an entrepreneur is no panacea.

By Nicola Kemp

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Interviews

Kathryn Jacob, CEO of Pearl and Dean

The chair of The Inclusion Group on why we all need to make the time to fill in the All In census to build a future of work that works for everyone.

By Nicola Kemp

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Interviews

How #painstories turned to creativity to highlight women’s wordless pain

The creative team behind Essity’s ground-breaking #painstories campaign lift the lid on the normalisation of women’s pain in culture and the brand’s truth-telling work.

By Nicola Kemp

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Interviews

Helen Matthews, Chief People Officer, Ogilvy

From protecting the space for deep-thinking to intentionally making the space for deep and honest conversations, Ogilvy’s Head of People is at the forefront of building a future of work which works for everyone.

By Nicola Kemp

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Interviews

“Let's move forward together, because then everybody benefits”

Bukola Garry, Head of Diversity, Equality & Inclusion at adam&eveDDB on working as a community, putting people first and the power of courageous conversations.

By Izzy Ashton

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Interviews

Breaking the coronavirus communications conundrum

Tom Knox, Chairman of MullenLowe London, on the greatest marketing challenge of his career.

By Nicola Kemp

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Interviews

Claire Gillis, CEO International, WPP Health Practice

From ensuring digital transformation is focused on deeds not words, to opening the door to the next generation of talent, Claire Gillis leads through actions.

By Nicola Kemp

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Interviews

“There are no experts because no one’s done this before”

Carly Avener, Managing Director at Leo Burnett on over communicating, creating space for difficult conversations and fighting cabin fever.

By Izzy Ashton

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