Interviews

‘Subculture is the most powerful tool we have’

By Georgie Moreton

Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche

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Interviews

Joan London proves the power of diverse thinkers

By Nicola Kemp

Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising

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Interviews

‘Focus on potential rather than past success’

By Nicola Kemp

McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture

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Interviews

‘The enemy of creativity is fear’

By Nicola Kemp

Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency

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Interviews

‘If you are not confident about creativity why are you here?'

By Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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Interviews

Building cultural capital in the age of overwhelm

By Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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Interviews

‘It is all about placing a premium on breakthrough thinking’

By Nicola Kemp

Michelle Whelan, Co-CEO of VMLY&R and CEO of VMLY&R Commerce UK on the future of social commerce, AI and leading through change

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Interviews

‘A lot of in-housing has been born out of necessity’

By Nicola Kemp

Liz Baines, head of planning at Specsavers on the value of planning, the future of in house agencies and why creativity is still a team sport.

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Interviews

‘Change brings fresh energy’

By Nicola Kemp

Haifa Barbari, EVP Strategy and Innovation at Dialect on why getting uncomfortable is vital for innovation

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Interviews

‘The truth is the best weapon we have’

By Nicola Kemp

Kai Deveraux Lawson on stepping away to find peace, speaking truth to power and the radical act of rest.

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Interviews

The power of positive influence

By Nicola Kemp

Gleam Future’s Managing Partner Melanie Kentish is on a mission to drive a new era of positive influencer marketing

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Interviews

'Brands didn’t work collectively’

By Nicola Kemp

Ete Davies, Chief Operating Officer at Dentsu Creative, EMEA & UK and host of the Conscious Advertising Network podcast on marketing lessons from the most controversial World Cup in history.

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Interviews

‘If it doesn’t exist create your own’

By Nicola Kemp

Tamara Littleton, CEO and Founder of The Social Element on inclusive leadership, the power of networks and the importance of self-belief

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Interviews

"Sustainability is good business strategy"

By Georgie Moreton

Anna Lungley, Chief Sustainability Officer at dentsu international discusses the advertising industry’s pivotal role in combating the climate crisis

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