Interviews

‘I still want to see more female Executive Creative Directors’

Katy Sumption, Executive Creative Director, Atomic London on opening the door to a new era of open and inclusive creativity

By Nicola Kemp

Read more
Interviews

‘As an employer we have to go beyond just giving people a job’

Michelle Whelan, UK CEO of VMLY&R Commerce on the power of trust, autonomy and expertise in uncertain times.

By Nicola Kemp

Read more
Interviews

“We won't get anywhere unless we work together as an industry”

Total Media’s Pedro Martins on becoming a B-Corp and the importance of doing the right thing

By Georgie Moreton

Read more
Interviews

Get set for the new ‘roaring twenties’ of creativity

Shirin Majid, Executive Creative Director Europe at Virtue on the electricity that comes with being at the start of something new and the power of resisting routine.

By Nicola Kemp

Read more
Interviews

From Consumers to Citizens

Grant Hunter, Global Executive Creative Director at Iris, on advertising’s role in tackling the climate crisis and the power of marketing with a purpose.

By Nicola Kemp

Read more
Interviews

“The metaverse is in every trends deck but there is an understanding gap”

Callum McCahon, Executive Strategy Director and Partner at Born Social on why the new era of purpose-driven social is difficult to ignore.

By Nicola Kemp

Read more
Interviews

Choosing change

In the wake of a pandemic which placed all aspects of life on hold, Sarah Shilling,EMEA EVP at Porter Novelli unveils new research revealing how consumers and employees alike plan to take back control.

By Nicola Kemp

Read more
Interviews

“Work is about what you do, not where you do it.”

Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently

By Nicola Kemp

Read more
Interviews

“Take the time to really listen to each other”

Martina Lacey, Head of New Business and Marketing, iCrossing UK, on the new era of flexible working and the myth of digital transformation.

Read more
Interviews

‘A desk is a dangerous place from which to view the world’

Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council on a decade of the MullenLowe Group NOVA Awards

By Nicola Kemp

Read more
Interviews

“Consumers are voting out of interacting with brands on a daily basis.”

Mark Sinnock, Global Chief Strategy Officer at Havas Creative on what brands should know about the age of cynicism.

By Nicola Kemp

Read more
Interviews

“What is expected of a CMO nowadays is verging on unfair”

Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.

By Nicola Kemp

Read more
Interviews

Operating across borders without costing the earth: How Iris created the Carbon Kickback scheme

Iris’ Global CSO Ben Essen and Global ECD Grant Hunter explain why the agency is working to encourage its agency partners to be part of the change when it comes to sustainability.

By Izzy Ashton

Read more
Interviews

“Change isn’t something that brands are prepared for”

Paul McEntee, Founder of Here be Dragons on why now is the time to ditch the tokenism and recognise the true power of purpose.

By Nicola Kemp

Read more
Interviews

“We are an incredible power to be reckoned with, it's our time”

Sue Higgs, Executive Creative Director at dentsuMB, on the magic of the second act, tackling bullying and breaking the cult of busy.

By Nicola Kemp

Read more