Interviews

Ben Whattam, Founder & Managing Partner, Keko London

“It’s not necessarily going to be a complete move to the one-stop-shop, but the consolidation and rise in choice for clients looking for a simplified approach is going to change the landscape."

By Kara Melchers

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Interviews

Matt Waller, Creative Director, Recipe

"Creativity does have the power to change perceptions, to aid protest as well as selling washing powder."

By Izzy Ashton

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Interviews

David Abraham, Founder, Wonderhood Studios

“The challenge is to bring better, strong, high content prime time ideas to bear on brand opportunities. Advertising-funded content is only ever going to be, for the time being, supplemental to core campaign goals."

By Izzy Ashton

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Interviews

Sarah Wildman-King & Miranda Hart, Founders, Wonderworks

“In the world of premium luxury lifestyle brands, it is important that you don't do anything that will erode brand affinity. It is very hard to be considered luxury and not be socially and environmentally aware."

By Izzy Ashton

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Interviews

Nick Peters, Executive Creative Director, ignis

“Getting an audience's attention and keeping it is the name of the game. Human, authentic and intuitive experiences are everything."

By Izzy Ashton

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Interviews

Michael Wyrley-Birch, CEO, TRO

“TV's not dead, it's having babies. We've got more screens than we've had before and more demand for content from those screens. And that's going to have a polarising effect."

By Izzy Ashton

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Interviews

Alec Samways, Founder & CEO, Splendid

“Now, great work is still cultural, but it needs to be positive, in a way that makes a positive impact on culture. That needs to be the focus of everything because that's the way the world is now."

By Izzy Ashton

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Interviews

Stuart Yeardsley, Creative Director, 3 Monkeys | Zeno

“The PR industry has the most unfulfilled potential. There has never been a better time for PR to position itself as the lead creative discipline."

By Izzy Ashton

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Interviews

Amy Steinmetz, Managing Director, LPK

“There's a founder's insanity when you are launching a brand that is so compelling and so much more exciting when you're in it at the beginning."

By Izzy Ashton

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