Interviews
From Consumers to Citizens
By Nicola Kemp
Grant Hunter, Global Executive Creative Director at Iris, on advertising’s role in tackling the climate crisis and the power of marketing with a purpose.
Interviews
“The metaverse is in every trends deck but there is an understanding gap”
By Nicola Kemp
Callum McCahon, Executive Strategy Director and Partner at Born Social on why the new era of purpose-driven social is difficult to ignore.
Interviews
Choosing change
By Nicola Kemp
In the wake of a pandemic which placed all aspects of life on hold, Sarah Shilling,EMEA EVP at Porter Novelli unveils new research revealing how consumers and employees alike plan to take back control.
Interviews
“Work is about what you do, not where you do it.”
By Nicola Kemp
Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently
Interviews
“Take the time to really listen to each other”
Martina Lacey, Head of New Business and Marketing, iCrossing UK, on the new era of flexible working and the myth of digital transformation.
Interviews
‘A desk is a dangerous place from which to view the world’
By Nicola Kemp
Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council on a decade of the MullenLowe Group NOVA Awards
Interviews
“Consumers are voting out of interacting with brands on a daily basis.”
By Nicola Kemp
Mark Sinnock, Global Chief Strategy Officer at Havas Creative on what brands should know about the age of cynicism.
Interviews
“What is expected of a CMO nowadays is verging on unfair”
By Nicola Kemp
Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.
Interviews
Operating across borders without costing the earth: How Iris created the Carbon Kickback scheme
By Izzy Ashton
Iris’ Global CSO Ben Essen and Global ECD Grant Hunter explain why the agency is working to encourage its agency partners to be part of the change when it comes to sustainability.
Interviews
“Change isn’t something that brands are prepared for”
By Nicola Kemp
Paul McEntee, Founder of Here be Dragons on why now is the time to ditch the tokenism and recognise the true power of purpose.
Interviews
“We are an incredible power to be reckoned with, it's our time”
By Nicola Kemp
Sue Higgs, Executive Creative Director at dentsuMB, on the magic of the second act, tackling bullying and breaking the cult of busy.
Interviews
“Everything can become very transactional when we are just relying on technology alone”
By Nicola Kemp
Sara Tate, Chief Executive of TBWA\London on why building back better requires experimentation, an open mind, empathy and getting comfortable with the uncomfortable.
Interviews
David Pattison, Chairman, Gravity Road
By Nicola Kemp
The coronavirus crisis has opened up new opportunities for entrepreneurs, reflected by the wealth of new agencies coming to market. But being an entrepreneur is no panacea.
Interviews
Kathryn Jacob, CEO of Pearl and Dean
By Nicola Kemp
The chair of The Inclusion Group on why we all need to make the time to fill in the All In census to build a future of work that works for everyone.