By Izzy Ashton
“Getting an audience's attention and keeping it is the name of the game. Human, authentic and intuitive experiences are everything."
By Izzy Ashton
“TV's not dead, it's having babies. We've got more screens than we've had before and more demand for content from those screens. And that's going to have a polarising effect."
By Izzy Ashton
“Now, great work is still cultural, but it needs to be positive, in a way that makes a positive impact on culture. That needs to be the focus of everything because that's the way the world is now."
By Izzy Ashton
“The PR industry has the most unfulfilled potential. There has never been a better time for PR to position itself as the lead creative discipline."
By Izzy Ashton
“There's a founder's insanity when you are launching a brand that is so compelling and so much more exciting when you're in it at the beginning."
By Izzy Ashton
“As a new brand starting out, we can't tell customers we're brilliant, we can't tell them to trust us. All that has to be earned."
By Izzy Ashton
“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."
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