Interviews
‘Subculture is the most powerful tool we have’
Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche
Interviews
Joan London proves the power of diverse thinkers
By Nicola Kemp
Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising
Interviews
‘Focus on potential rather than past success’
By Nicola Kemp
McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture
Interviews
‘Being a disruptive brand you are always going to break a few eggs’
By Nicola Kemp
Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad
Interviews
‘The enemy of creativity is fear’
By Nicola Kemp
Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency
Interviews
‘If you are not confident about creativity why are you here?'
By Nicola Kemp
Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing
Interviews
How marketing helped Barbie reclaim her story
Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie
Interviews
Courage, curiosity and frictionless experiences
By Nicola Kemp
Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service
Interviews
Building cultural capital in the age of overwhelm
By Nicola Kemp
Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands
Interviews
‘Have a bit more fun, try things’
Mr. President’s James Cooper shares how curiosity, fun and passion help fuel creativity in the workplace
Interviews
‘It is all about placing a premium on breakthrough thinking’
By Nicola Kemp
Michelle Whelan, Co-CEO of VMLY&R and CEO of VMLY&R Commerce UK on the future of social commerce, AI and leading through change
Interviews
‘Gender inequality still stifles women’s unique potential’
By Nicola Kemp
Kristof Neirynck, Global Chief Marketing Officer at Avon, on breaking through empowerment fatigue and ditching unattainable beauty standards
Interviews
‘A lot of in-housing has been born out of necessity’
By Nicola Kemp
Liz Baines, head of planning at Specsavers on the value of planning, the future of in house agencies and why creativity is still a team sport.
Interviews
‘Change brings fresh energy’
By Nicola Kemp
Haifa Barbari, EVP Strategy and Innovation at Dialect on why getting uncomfortable is vital for innovation