Interviews

Mike Hughes, AMV BBDO & Peter Heneghan, LADbible

"LADbible is followed on social media by more than half of all 18 to 34-year-olds in the UK alone. This demographic is the most globally connected and socially aware generation ever. They want to be empowered to do good."

By Izzy Ashton

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Interviews

Pollyanna Ward, Digital Brand Manager, FrieslandCampina

“The biggest challenge on a social media level is proving your worth and what value you add...how do you prove that you're doing well when a lot of ads are dark?"

By Izzy Ashton

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Interviews

Dave Cornthwaite, Founder, SayYesMore

"Any kind of change comes down to mindset, and the less flexible yours is, the more scary change will be."

By Izzy Ashton

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Interviews

Harvey Cossell, We Are Social & Florian Alt, adidas

"Openness, honesty and collaboration are hugely important in forging a relationship built on everyone understanding the skills and specialisms around the table."

By Izzy Ashton

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Interviews

Dan Glover, Creative Director, The Academy

“You can't please all people all the time, but brands with a social conscious can only be the way forward."

By Izzy Ashton

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Interviews

Ben Whattam, Founder & Managing Partner, Keko London

“It’s not necessarily going to be a complete move to the one-stop-shop, but the consolidation and rise in choice for clients looking for a simplified approach is going to change the landscape."

By Kara Melchers

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Interviews

Matt Waller, Creative Director, Recipe

"Creativity does have the power to change perceptions, to aid protest as well as selling washing powder."

By Izzy Ashton

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Interviews

David Abraham, Founder, Wonderhood Studios

“The challenge is to bring better, strong, high content prime time ideas to bear on brand opportunities. Advertising-funded content is only ever going to be, for the time being, supplemental to core campaign goals."

By Izzy Ashton

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Interviews

Herwig Vennekens, Marketing Director, Haribo UK & Ireland

“I'm someone that believes that marketing is fundamental to the success of a company. If you understand the needs of the consumer and you're able to meet those needs, you will always have a successful business."

By Izzy Ashton

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Interviews

Sarah Wildman-King & Miranda Hart, Founders, Wonderworks

“In the world of premium luxury lifestyle brands, it is important that you don't do anything that will erode brand affinity. It is very hard to be considered luxury and not be socially and environmentally aware."

By Izzy Ashton

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Interviews

Kate Cox, VP & CMO EMEA, GoDaddy

“I see it as a roulette wheel. Marketing used to place one big bet on an ad campaign on TV. It either won big or it didn't. The new digital landscape enables marketers to take 20 different bets, measure them all and scale the ones that really work."

By Izzy Ashton

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Interviews

Nick Peters, Executive Creative Director, ignis

“Getting an audience's attention and keeping it is the name of the game. Human, authentic and intuitive experiences are everything."

By Izzy Ashton

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Interviews

Michael Wyrley-Birch, CEO, TRO

“TV's not dead, it's having babies. We've got more screens than we've had before and more demand for content from those screens. And that's going to have a polarising effect."

By Izzy Ashton

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Interviews

Alec Samways, Founder & CEO, Splendid

“Now, great work is still cultural, but it needs to be positive, in a way that makes a positive impact on culture. That needs to be the focus of everything because that's the way the world is now."

By Izzy Ashton

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Interviews

Stuart Yeardsley, Creative Director, 3 Monkeys | Zeno

“The PR industry has the most unfulfilled potential. There has never been a better time for PR to position itself as the lead creative discipline."

By Izzy Ashton

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