Thought Leadership

UK Advertising to supercharge exports with hybrid events

By Nicola Kemp

The UK Advertising Export Group has revealed its plans to boost UK advertising exports this spring.

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Thought Leadership

Talent crunch, mental health and marketing that matters

By Nicola Kemp

Catch up on all the big stories from industry conference Renew 2022.

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Thought Leadership

Will the 4-day week work for the advertising industry?

By Nicola Kemp

As companies across the UK trial the 4-day week we ask industry leaders if it would work for advertising.

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Thought Leadership

How advertising can meet the climate challenge

By Georgie Moreton

The industry is stepping up its action and sharing learnings from Ad Net Zero to accelerate change.

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Thought Leadership

IPA and ISBA tackle the ‘human and environmental cost’ of pitching

By Nicola Kemp

The new ‘Pitch Positive Pledge’ will launch in May as part of Mental Health Awareness Week

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Thought Leadership

Advertising Association and WARC figures signal strong 2022 for UK’s ad market

By Georgie Moreton

The UK ad industry is set to continue to see significant growth post pandemic

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Thought Leadership

Advertising Association launches Talent Taskforce

By Nicola Kemp

The Advertising Association has set out a new plan to secure the most-skilled, most inclusive and most productive ad industry workforce

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Thought Leadership

Has the pandemic brought an end to the season of restrictive marketing?

By Georgie Moreton

In the wake of Coronavirus are brands having to shift their messaging away from the traditional January detox?

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Thought Leadership

Doing things differently

By Georgie Moreton

Industry leaders share why they are choosing change in 2022

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Thought Leadership

How the NABS team are choosing change in 2022

The team at NABS share some of the things they are committed to doing differently this year

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Thought Leadership

Tune in to change as usual

By Georgie Moreton

Watch a lively panel discussion on icrossing’s Marketers Priority Index Report 2022, which reveals the changing priorities of modern marketers.

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Thought Leadership

Choosing Change: New Year’s Work Resolutions

By Katie Lightfoot

RADA Business’ Katie Lightfoot offers professionals some new years resolutions to help better master communication and leadership skills while navigating the current hybrid working environment

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Thought Leadership

How to change habits to achieve your goals in 2022

By Ollie Phillips

Optimist Performance’s Ollie Phillips shares tips on how to transform New Year’s resolutions into sustainable habits

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Thought Leadership

BITE’s top long reads of 2021

By Elle McCarthy

From EA Games’ game changing leader, to sonic branding and revolutionising the industry for working parents, 2021’s top reads reflect the myriad challenges of 2021.

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