Thought Leadership

What simple practical steps should the marketing industry be taking to address the climate crisis?

By Nicola Kemp

ESG is rightly at the top of the business agenda, but should brands be doing more?

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Thought Leadership

Where industry leaders are finding creative inspiration

By Georgie Moreton

It isn’t easy to stay creative in an always-on pressurised environment, but these inspiring reads can help.

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Thought Leadership

Luxury brands and the pursuit of cultural capital

By Ryan Deluchi

Why Generation Z have the cultural capital to deliver a competitive advantage to luxury brands.

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Thought Leadership

BITE LIVE 2021 | #ThisIsProgress | 5-7th October

By Nicola Kemp

Read about the full schedule for BITE LIVE 2021, and fuel your creative outlook this October.

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Thought Leadership

The Art of Creative Education

By Liz Fernando

Curiosity is vital to all artists and designers; a fact which makes the creative fundamentals the vital ingredients of a good creative education

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Thought Leadership

It's time to build better ads - with a dynamically creative approach

By Kim Aspeling

Getting creative with dynamic audio and video ads empowers brands to reach the right audience with engaging content that is always contextually relevant

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Thought Leadership

Is Graphic Design dead?

By Lois Blackhurst

Is Graphic Design losing its credibility and what should the industry do about it?

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Thought Leadership

How the industry can rise to the challenge of an inclusive recovery

By Nicola Kemp

Building back better from the Coronavirus crisis demands the industry takes action to drive diversity.

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Thought Leadership

Will the IPA Media Climate Charter mean that agencies step up to their responsibilities?

By Nicola Kemp

As the IPA launches its new charter, has the industry reached a tipping point when it comes to accountability and action on the Climate crisis?

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Thought Leadership

Generosity Matters

By Al Mackie

Al Mackie, Chief Creative Officer at RAPP UK, argues that now is the time to put ego aside and embrace the power of the collective.

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Thought Leadership

Time for Marketers to get serious on climate

By Jake Dubbins

Six months ahead of COP 26 Jake Dubbins, Co-Chair of the Conscious Advertising Network and MD of Media Bounty on why now is the time for marketers to take action to address the climate crisis.

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Thought Leadership

The rise of hybrid events and how to do them properly

By Kate Love

The future of events demands a hybrid approach from brands and an understanding that audience needs have fundamentally shifted.

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Thought Leadership

Short term thinking has always been a challenge for brands. Is now the time to play the long game?

By Izzy Ashton

The long and the short of it marketers need to plan for the long-term in the wake of the coronavirus pandemic.

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Thought Leadership

Viral News, One Year On

3 Monkeys Zeno introduce a new report, Viral News, exploring the pressure that journalists have been under over the past year and why the smart way forward is for brands to work with them.

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