Thought Leadership
Can Valentine's Day ever be an inclusive marketing opportunity?
By Nicola Kemp
Valentine's Day has historically focused on a one dimensional view of love that excludes the majority
Thought Leadership
Have the ingredients of a successful Super Bowl spot changed in 2023?
How can brands stand out in a fragmented media landscape during such an iconic advertising moment
Thought Leadership
‘Be kind and be human’
High-Stakes Leadership Mentor Sally Henderson unveils the energy and outlook leaders will need to navigate the permacrisis.
Thought Leadership
5 learnings from LEAD
At the Advertising Association, The IPA and ISBA’s annual summit, LEAD, talent, trust and sustainability were top of the agenda.
Thought Leadership
How brands tackled January
BITE’s January New Year campaign round up shows that brands and agencies focused on positive resolutions and health and wellness.
Thought Leadership
Pinterest Predicts what’s popular in 2023
The social media giant shares its 2023 predictions based on the search habits of its users and considers how brands can help shape the trends of tomorrow
Thought Leadership
Is purpose the answer to the great resignation?
By Chris Holmes
When an organisation values purpose it can help drive long term relationships
Thought Leadership
A ‘radical rethink’ on salaries needed to stem talent drain
By Nicola Kemp
New research from the Advertising Association underlines that the industry needs to increase its focus on attracting and retaining talent.
Thought Leadership
Are brands guilty of adding to consumers' January blues?
By Josie Shand
In place of outdated messaging industry leaders discuss the power of optimism as an antidote for toxic ‘new year new you’ messaging.
Thought Leadership
How thought leadership can help brands ride the recession
A new joint study from Edelman and LinkedIn underlines that during a downturn decision makers are hungry for fresh insight.
Thought Leadership
Lessons from 2022: Your best work is still ahead of you
By Nicola Kemp
The most read long-reads of 2022 underline the importance of creative leadership and creating a future of work which works for everyone.
Thought Leadership
Change brings new confidence
By Nicola Kemp
The Gamechangers Interview series highlighted the power of transitional leaders in times of uncertainty.
Thought Leadership
‘If your brand is boring, sack your CMO’
By Nicola Kemp
Top CMOs give their top tips for In-housing in 2023
Thought Leadership
Should brands be doing more to deliver joy to consumers this Christmas?
By Josie Shand
After a year of hardships, the festive season marks a time to give back and spread joy