Trend

McDonald’s celebrates the magic of imagination

By Georgie Moreton

For its fifth anniversary of #ReindeerReady, Leo Burnett and McDonald’s remind audiences they’re never too old to imagine in a heartwarming Christmas campaign

Read more
Trend

COP26 – A very personal view

By Jake Dubbins

Jake is Co-chair of the Conscious Advertising Network (CAN) and MD at Media Bounty, shares his experience of COP26.

Read more
Trend

When Your Workout Is a Joy, It's a Joy to Work Out

By Georgie Moreton

Peloton and adam&eve rework Dicken’s Christmas Carol to promote the joy of working out

Read more
Trend

Sport England reminds young men to get back to the things they love

By Nicola Kemp

Sport England and FCB Inferno’s campaign encourages young men to return to their pre-pandemic sports.

Read more
Trend

How agencies returning to the office can keep wellbeing top of the agenda

By Amy Matthews

As businesses navigate the changing nature of the workplace, putting employees first and maintaining a flexible approach is essential

Read more
Trend

Baubles to Last Year, Christmas is On!

By Nicola Kemp

Argos and The&Partnership celebrate Christmas-enthusiasts across the UK.

Read more
Trend

M&S turns to Percy Pig and Dawn French for festive campaign

By Georgie Moreton

M&S and Grey London breathe life into the iconic Percy Pig with the magic of Christmas

Read more
Trend

‘For a Christmas as magical as your first’

By Nicola Kemp

John Lewis and adam&eveDDB celebrate the joy of togetherness in a heartfelt Christmas advertising campaign.

Read more
Trend

Here comes the joy

By Nicola Kemp

Boots’ Christmas campaign from VMLY&R London underlines the power of joy and togetherness at Christmas.

Read more
Trend

Koskenkorva launches climate change fighting vodka to promote regenerative farming

By Georgie Moreton

Bob the Robot helps to promote ‘Koskenkorva Climate Action’ vodka made entirely from regeneratively farmed barley

Read more
Trend

Curry’s celebrates its real-life in-store tech experts in its first campaign since merger

By Georgie Moreton

The UK’s largest electrical retailer has teamed up with AMV BBDO to launch a new integrated campaign celebrating Currys as the home of tech expertise

Read more
Trend

"Advertising without trust is just noise"

By Nicola Kemp

The latest research from the UK advertising’s thinktank Credos has revealed that public trust in advertising is improving

Read more
Trend

Why Sanctuary Spa and Southpaw are democratising self-care

By Georgie Moreton

‘This Counts’, a joyous new campaign for Sanctuary Spa, underlines that self-care is a necessity not a luxury.

Read more
Trend

Sky Zero’s environmental pledge for a better tomorrow

By Georgie Moreton

Sky launches new film to highlight environmental commitments.

Read more