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Dubai Tourism and Mother reinvent travel marketing for a new era
By Nicola Kemp
A new entertainment platform starring Jessica Alba and Zac Efron signals the return of big-budget destination marketing.
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Sustainability set to be key trend this Christmas
By Nicola Kemp
IPA data suggests young adults will close the action gap when it comes to sustainable shopping choices.
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Beyond the surface
By Nicola Kemp
How adidas and Havas are creating more space for women in sports.
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Klarna launches Small Business Support Package
By Nicola Kemp
The financial brand is placing the small business community at the forefront with £3, fund to help them to recover from the pandemic.
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“We need every part of culture we can get our hands on"
By Nicola Kemp
Sara Blonstein, Founder and Creative Director at Blonstein, lifts the lid on the British Fashion Council's NEWGEN partnership with TikTok and the future of hybrid events.
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Lessons from Cannes Lions on the future of e-commerce
World-class creative ecommerce goes beyond transaction, writes Gabriela Lungu Global Creative Director at VMLY&R Commerce and jury member for the Creative ecommerce category.
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Sorry, I have plans with myself
By Nicola Kemp
How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.
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It’s Coming Home
How Three Lions captured the hearts of the nation and what lessons brands can learn.
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02 leans on the Fortnite factor with virtual venue launch
By Nicola Kemp
The 02 blazes a trail for digital experience with the launch of its first ever virtual event space in Fortnite.
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Connected packaging and gamification – unlikely bedfellows or the perfect pairing?
Interactive games, delivered via connected packaging, can help brands glean a unique and in-depth picture of consumer behaviour.
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Game On: A marketers guide to livestreaming and social gaming
By Lore Oxford and John Crozier
We Are Social provides a masterclass in how brands can capitalise on the power of social gaming.
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How gaming can help brands reach diverse audiences
TBWA\London’s Chief Strategy Officer Anna Vogt and Planning Partner Donald Pirie explain why gaming presents an unprecedented opportunity for brands.
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‘We’re better with pets’
By Nicola Kemp
Pets at Home and The&Partnership show the power of post-pandemic honesty in advertising.
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"We have arrived! So it's time to do what you Brits do best and form an orderly queue.”
By Nicola Kemp
Restaurant chain Wendy’s return to the UK, with its new brand platform ‘All beef.No Bull’, underlines the power of doing things differently.