What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
AI can help brands to harness the power of fandom.
Tom is the Managing Partner of Atomic Supernova, having co-founded the agency in 2023. He has over 18 years of expertise in social and influencer, having shaped strategy at top global agencies including Isobar, Ogilvy & VCCP. He launched the creator program at TikTok (was proudly employee Number 9) and he led TikTok’s EMEA expansion - launching in 19 markets.
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