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#TikTokMadeMeBuyIt: Leveraging the power of TikTok for brand growth
By Tommy Wigley
Digital Natives’ Tommy Wigley explores how brands can make the most of TikTok
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How agencies returning to the office can keep wellbeing top of the agenda
By Amy Matthews
As businesses navigate the changing nature of the workplace, putting employees first and maintaining a flexible approach is essential
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Baubles to Last Year, Christmas is On!
By Nicola Kemp
Argos and The&Partnership celebrate Christmas-enthusiasts across the UK.
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M&S turns to Percy Pig and Dawn French for festive campaign
M&S and Grey London breathe life into the iconic Percy Pig with the magic of Christmas
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‘For a Christmas as magical as your first’
By Nicola Kemp
John Lewis and adam&eveDDB celebrate the joy of togetherness in a heartfelt Christmas advertising campaign.
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Here comes the joy
By Nicola Kemp
Boots’ Christmas campaign from VMLY&R London underlines the power of joy and togetherness at Christmas.
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Habits are the key to driving sustainable behaviour
With COP26 underway, Behave’s Jane Leighton explores how to close the intention-action gap
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Koskenkorva launches climate change fighting vodka to promote regenerative farming
Bob the Robot helps to promote ‘Koskenkorva Climate Action’ vodka made entirely from regeneratively farmed barley
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Why digital is the key to driving preference outside of the dealership
How the automotive industry is embracing digital transformation and looking to enhance the online experience for its customers
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The greenwashing risk posed by COP26
By James Edney
Given’s James Edney explores the importance of responsible and authentic communications around sustainability
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Remote learning has come of age and will outlive lockdowns
Closing the skills gap should be top of the industry agenda and that demands embracing the opportunity for learning.
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Green marketing or just a ‘green sheen’?
Fake it till you make it won’t cut it anymore
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The internet, but worse: what the metaverse could mean for brands
The rise of the metaverse brings with it fresh opportunities for marketers.
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An appetite for change: the future of Quick Service Restaurants
Murillo Meireles explores the impact of the pandemic on the QSR industries and considers the new opportunities.