Ella Goldwater, Account Executive at The 10 Group, explores how consumers shifting motives are being affected by COVID-19, and how brands can, and should, react to this change.
By Chris West
Chris West, CEO of Verbal Identity on the importance of taking a real look at your brand language to develop a full verbal identity.
By Vee Lockey
Technology simply plays the role we give it, so why not use it instead for good, to empower women and help reduce inequality, writes Vee Lockey, Strategist at AnalogFolk.
By tuning into consumer sentiment, brands can forge real, human relationships that last beyond the festive season, writes Tamara Littleton, CEO of The Social Element.
By Scott Room
Scott Room, Director of Brand and Digital, Openreach on the power of connectivity and the work Openreach is doing to drive the UK’s digital future and growth.
Julia Fontaine, SVP Growth at MediaMonks London on the new user behaviours suggesting a shift in shopping mindset and how brands can connect with audiences through differentiated digital experiences.
Nicky Badenoch, Co-Founder and CMO of GENIE on why businesses should be using respectful technology to supercharge their talent networks.
By Izzy Ashton
As Ogilvy’s Pipe Apprenticeship scheme begins recruitment for 2021, Helen Matthews, Chief People Officer and two previous Pipe apprentices, Lily James and Naomi Nicholl offer their advice.
Daniel Hemsley, Managing Director at Swamp Motel on the opportunity that immersive, online entertainment provides for both brands and businesses alike.
Our time with nature as a home is running out and we need to see it as precious rather than a commodity, writes Aaron McFeely, Lead Strategist at Space.
Jake Dubbins, Co-Founder of the Conscious Advertising Network highlights the very real situation taking place online, where advertising is inadvertently funding climate change misinformation.
At this year's BITE LIVE 2020, Celia Pool, Co-Founder of DAME delivered a marketing masterclass in brand bravery, creating aspirational environmental products and giving back where you can.
The team behind the ground-breaking #wombstories campaign from AMV BBDO and Essity talk bravery, complex storytelling and the importance of listening to every woman’s lived experience.
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