BITE Focus
“Brands need to act with a conscience”
By Izzy Ashton
How Haribo and Quiet Storm kept childlike escapism going during lockdown.
Trend
Would you turn down work for your ethics?
Duncan Parkes, Creative Director at Cellar Door on the importance of solutions not problems, and why the design community has a responsibility to protect the environment and work with integrity.
BITE Focus
“You’ve got to earn your place as a brand”
By Izzy Ashton
How WaterWipes and The Brooklyn Brothers pivoted their marketing strategy to be a support network for parents in the midst of the pandemic.
BITE Focus
BITE’s Big Lockdown Read: Part 2
By Izzy Ashton
Finding time to switch off has perhaps never been simultaneously more difficult or more vital to both our mental health but also our own personal development.
BITE Focus
“We’re doing more than selling soap”
By Izzy Ashton
How MullenLowe and Lifebuoy put a forty-year partnership to the test to relaunch the brand in the UK during lockdown.
Trend
Why brands must be clear on purpose and outcome to succeed in live music post-COVID
By Chris Murray
Chris Murray, Director of Partnerships at Apollo World Touring examines the innovation taking place in the live music space, and why brands need to engage with what consumers want.
Trend
FMCG brands and a new era of health consciousness
Dave Lawrence, Planning Partner at Brave highlights the nation’s shifting attitude towards healthy eating under lockdown, and the impact that will have on FMCG brands moving forwards.
BITE Focus
“Sometimes it is good to just switch off and step back”
By Izzy Ashton
How CALM and adam&eveDDB worked together to control consumers’ online news consumption in the wake of the Coronavirus crisis.
Trend
How to make TV, and advertising, that stands the test of time
By Sarah Beatty
Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society.
Trend
The new customer journey: Evolving the omnichannel shopping experience
By Kam Phullar
It is time for a new customer journey and for retailers to evolve their all new ultimate omnichannel shopping experience, writes Kam Phullar, Lead Strategist at Feed.
Trend
How Baileys, The Women’s Prize for Fiction and VMLY&R elevated female authors with #ReclaimHerName
By Nicola Kemp
The campaign aims to encourage new and important conversations around the continuing challenges women face in publishing and authors' many reasons for using a pseudonym.
BITE Focus
“Trust your team, trust your clients, trust the work”
By Izzy Ashton
Oreo and Digitas on how vulnerability empowered a creative partnership under lockdown.
Trend
The new tentacles of engagement now need to be seen
By Rachel Wood
Rachel Wood, Senior Strategy Consultant at &Ugo on how drinks brands are determined to find new connections with consumers.
Trend
Why B2B brands need to start talking human
By Jill Coomber
Jill Coomber, MD Integrated Marketing at Allison+Partners on why B2B marketing needs to be a conversation between humans on both an emotional and rational level, rather than between two faceless businesses.