Case Studies

Case Study

EE X BAFTA

By Havas

EE’s partnership with BAFTA aims to bring to life the power of the EE network live on the red carpet. 

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Case Study

Bugs by Slaves

By Havas

In support of our 'Long Live the Local' campaign, we teamed up with Britain’s Number 1 beer Carling and the punk band Slaves to create an innovative initiative that had a clear message ‘Keeping pubs alive, keeps music live’.

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Case Study

#LetWhatsInsideOut

By Havas

We partnered with CALM, Topshop and Topman to launch a revolutionary SELF-care label. This oversized, external care label encourages young people to open up about their mental health and launches on Topshop Topman’s Care Sewn In range, with £5 from each garment going to CALM.

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Case Study

Durex: Ladies, Let's Lube

By Havas

A playful campaign for Durex that aims to destigmatise female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution: lubrication. It was shot by Fleabag & Killing Eve director Harry Bradbeer and also includes social, online and in-store activity.

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Case Study

The Reckitt Benckiser Story

By Havas

2021 will mark 20 years of our strategic and creative partnership with Reckitt Benckiser. We started with just four of RB’s global power brands and are now responsible for 14 of their18 power brands as well as over 50 local country brands.

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Case Study

Museum of Freemasonry rebrand: Revealing the meaning behind the mystery

By Ascend Studio

Freemasonry in England is over well over 300 years old, it has always been shrouded in mystery and deeply misunderstood. The challenge was to create a more modern, open and engaging dialogue with a diverse global audience.

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Case Study

Seed Change: Reframing the UK's relationship with cannabis

By Ascend Studio

Seed Change is a platform designed to enable doctors and their patients to consider cannabis as part of a holistic treatment plan, by delivering advice and guidance on medical applications and bringing an evidence-based approach to medical cannabis in the UK.

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Case Study

Spotify UK - Listen like you used to

By Who Wot Why

How did Spotify appeal to Gen Z? With old-school music classics, punchy home truths, and by playfully poking fun at how their listening habits and lifestyle choices have changed over time.

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Case Study

Sky Betting and Gaming- 'Move over Football'

By Who Wot Why

Move over football, Cheltenham coming through. The multi-channel campaign performance was outstanding - with 81% brand attribution, high appeal and emotional response scores. Over a quarter of those who saw the campaign then went onto the website.

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Case Study

#StayHomeStayPlayful

By Digitas

Amidst uncertain times in a post-lockdown world Digitas helped Oreo create a campaign that inspired people to connect by sharing their playful spirit.

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Case Study

Marmite Peanut Butter

By W Communications

We tapped into the fame and equity of the Marmite brand to take it into every corner of the media from food to travel, to celebrity to sport. Working with celebrity advocates and influencers, to build moments of Marmite ‘love’ or ‘hate’.

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Case Study

Papa John's - Pizza For Bees (The Beeza)

By W Communications

Our strategy was to place Papa John’s at the forefront of issues through exciting, shareable content relevant to its Gen-Z and millennial target audience. Creative activations that are simple, smart and bang-on with young adults into culture and content.

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Case Study

British Airways - Fairytale in New York: A Very Kevin Christmas

By W Communications

After a challenging year, British Airways wanted to rebuild brand reputation at the end the year by doing something amazing at Christmas.

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Case Study

The Children's Society - Store of Modern Childhood

By W Communications

Stab vests for kids? Bruise concealer? A social networking app called grooma? The Store of Modern Childhood was the ‘back to school’ shop with a difference, revealing the hidden anxieties experienced by many kids in the UK.

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Case Study

Jaguar Land Rover - Engineering Change

By W Communications

Jaguar Land Rover wanted ‘celebrate’ International Women in Engineering Day. At a time all other large UK businesses would be competing for share of voice, we needed to create something that would help JLR own the national conversation.

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