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Case Studies

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Case Study

UNiDAYS EURO 2024

By The Gold Studios

The Gold Studios led UNiDAYS' Euro 2024 campaign, using football challenge-led content with creators like Woody & Kleiny to drive engagement, competition entries and click-throughs, feeling native to student feeds rather than falling into the usual cringe of football activations.

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Case Study

Betway: Building an entertainment network for a betting icon

By The Gold Studios

In a category built on sameness, we built Betway their own entertainment world. 10 channels. Iconic talent. Hundreds of millions of views. The Playbook didn't just cut through the noise, it created it.

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Case Study

Putting the food back into dog food

By Otherway

Otherway worked with Butternut Box to brand their dog food meal delivery service, crafting a bold, playful brand identity and campaign.

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Case Study

Designing a platform to champion investors.

By Otherway

Otherway repositions IG as The Investor's Champion, creating a warmer, clearer brand identity through strategy, design, digital experience and a creative campaign.

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Case Study

Rebranding the American dream

By Otherway

We reimagined Rocket’s identity for community and clarity, giving the brand a cohesive visual voice that works across high-volume, multi-format outputs and B2B and B2C advertising channels.

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Case Study

Transforming a British icon for the future.

By Otherway

We’ve worked with Fortnum & Mason for over a decade, partnering across the business to drive transformation — making the brand more relevant, to more people, more often, through ‘We Make Joy’ as a strategic north star shaping the brand’s reinvention.

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Case Study

Redefining the alcohol-free category.

By Otherway

We created a brand for Lucky Saint that redefines the alcohol-free beer category — combining modern sensibilities with the rich heritage of traditional brewing to create something distinctive and truly original.

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Case Study

Reigniting Guinness for the Social Era

By Born Social

How we transformed Guinness from a broadcast-first brand into a community-first one, placing audiences, creators and culture at the heart of everything.

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Case Study

Fentimans - Longest Advert Ever

By thirty6

Fentimans needed to justify a more premium price than most. So we identified a unique differentiator for them – the botanical brewing process that shapes all of their drinks, and takes at least 7 days. Care and craft which equals a better quality product.

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Case Study

Plan To Be Spontaneous

By Zerotrillion

Niagara Falls encouraged visitors to “plan to be spontaneous,” turning a familiar destination into a fun, off-the-cuff getaway and tapping into the desire for meaningful connection.

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Case Study

Jim's Table x Waitrose

By Creative Collective Agency - CCA

Waitrose invited one of 2026’s most in-demand food creators, Jim's Table, to take part in their Pancake Day campaign. Tasked with creating a unique, standout recipe, the content balanced fresh ideas with classics. Built around “Say It With Food,” it drove 100K+ views.

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Case Study

Bud Light x England

By Ten Toes

As Bud Light entered the UK market, its sponsorship of the England men’s national team during EURO 2020 presented a huge opportunity. The challenge was not just visibility during one of the most competitive brand moments in sport, but relevance.

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Case Study

KFC x Wingmen - Building a Branded Content Series with Longevity

By Ten Toes

When KFC first approached Ten Toes in 2021, the objective was clear: attract new customers by tapping into the scale and passion of sporting audiences.

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Case Study

UEFA x Just Eat: Matchday Menu

By Ten Toes

With the launch of the new UEFA Champions League format for the 2024/25 season, UEFA and lead sponsor Just Eat wanted to activate their partnership in a way that went beyond traditional sponsorship visibility.

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Case Study

The Financial Times - Source: FT

By thirty6

News sources have never been more overwhelming & less trusted. Their marketing doesn't do much to reassure either. So we brought some much-needed calm from the FT. A confidently simple message, crediting the quality & integrity of the unbiased journalism & its impact on readers.

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