Case Studies
Case Study
#LetWhatsInsideOut
By Havas
We partnered with CALM, Topshop and Topman to launch a revolutionary SELF-care label. This oversized, external care label encourages young people to open up about their mental health and launches on Topshop Topman’s Care Sewn In range, with £5 from each garment going to CALM.
Read More
Case Study
Durex: Ladies, Let's Lube
By Havas
A playful campaign for Durex that aims to destigmatise female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution: lubrication. It was shot by Fleabag & Killing Eve director Harry Bradbeer and also includes social, online and in-store activity.
Read More
Case Study
Museum of Freemasonry rebrand: Revealing the meaning behind the mystery
Freemasonry in England is over well over 300 years old, it has always been shrouded in mystery and deeply misunderstood. The challenge was to create a more modern, open and engaging dialogue with a diverse global audience.
Read More
Case Study
Seed Change: Reframing the UK's relationship with cannabis
Seed Change is a platform designed to enable doctors and their patients to consider cannabis as part of a holistic treatment plan, by delivering advice and guidance on medical applications and bringing an evidence-based approach to medical cannabis in the UK.
Read More
Case Study
Spotify UK - Listen like you used to
By Who Wot Why
How did Spotify appeal to Gen Z? With old-school music classics, punchy home truths, and by playfully poking fun at how their listening habits and lifestyle choices have changed over time.
Read More
Case Study
Sky Betting and Gaming- 'Move over Football'
By Who Wot Why
Move over football, Cheltenham coming through. The multi-channel campaign performance was outstanding - with 81% brand attribution, high appeal and emotional response scores. Over a quarter of those who saw the campaign then went onto the website.
Read More
Case Study
Marmite Peanut Butter
We tapped into the fame and equity of the Marmite brand to take it into every corner of the media from food to travel, to celebrity to sport. Working with celebrity advocates and influencers, to build moments of Marmite ‘love’ or ‘hate’.
Read More
Case Study
Papa John's - Pizza For Bees (The Beeza)
Our strategy was to place Papa John’s at the forefront of issues through exciting, shareable content relevant to its Gen-Z and millennial target audience. Creative activations that are simple, smart and bang-on with young adults into culture and content.
Read More
Case Study
British Airways - Fairytale in New York: A Very Kevin Christmas
After a challenging year, British Airways wanted to rebuild brand reputation at the end the year by doing something amazing at Christmas.
Read More
Case Study
The Children's Society - Store of Modern Childhood
Stab vests for kids? Bruise concealer? A social networking app called grooma? The Store of Modern Childhood was the ‘back to school’ shop with a difference, revealing the hidden anxieties experienced by many kids in the UK.
Read More
Case Study
Jaguar Land Rover - Engineering Change
Jaguar Land Rover wanted ‘celebrate’ International Women in Engineering Day. At a time all other large UK businesses would be competing for share of voice, we needed to create something that would help JLR own the national conversation.
Read More