Xbox Design Lab sells customised controllers, but at a high price point. So to take cost out of the equation, and increase sales, Xbox asked gamers to claim ownership of their controller designs. The more people buy a design, the more it earns, turning gamers into entrepreneurs.
Read More
In 2019, Women over 50 remain conspicuous by their absence in the beauty and fashion industries, and the wider media landscape. Alongside British Vogue, we launched “The Non-Issue” to start a new conversation and encourage a future where we can all embrace growing older.
Read More
In honour of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world — a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better.
Read More
By Above+Beyond
Research indicates that amino acids found in cheese, especially cheddar, can indeed affect REM sleep, where you dream. To test this, we dosed cheese-loving Brits with an unusually punchy cheddar to see if it caused unusually vivid dreams. Turns out, it does.
Read More
How do we make a website with an obvious name and no point of differentiation stand out in a highly commoditised market? The short answer is lean into its potential weakness - a very generic brand name, and give it a unique, very irreverent, TOV and brand ambassador.
Read More
Smart Energy GB wanted to engage with microbusinesses on smart meter eligibility. Our campaign revealed the upgrades being made ahead of the ‘Summer of Spending’ – with smart meters being positioned as the ultimate upgrade.
Read More
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in