Case Studies

Case Study

FANCHISE, Xbox

By McCann London

Xbox Design Lab sells customised controllers, but at a high price point. So to take cost out of the equation, and increase sales, Xbox asked gamers to claim ownership of their controller designs. The more people buy a design, the more it earns, turning gamers into entrepreneurs.

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Case Study

THE NON-ISSUE, L'Oreal

By McCann London

In 2019, Women over 50 remain conspicuous by their absence in the beauty and fashion industries, and the wider media landscape. Alongside British Vogue, we launched “The Non-Issue” to start a new conversation and encourage a future where we can all embrace growing older.

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Case Study

FEARLESS GIRL, State Street Global Advisors

By McCann London

In honour of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world — a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better.

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Case Study

TAKING A 25% BITE OUT OF THE BAGEL SECTOR IN JUST FOUR WEEKS

By Engine

Helping the UK’s biggest bakery behave like a challenger brand; how Warburtons battled Robert De Niro for a 25% bite out of the bagel sector.

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Case Study

TURNING ONE OF LIFE’S MOST COMPLICATED TASKS INTO MUST-SEE ENTERTAINMENT

By Engine

How we celebrated a bank that understands mortgages by imagining one that doesn’t.

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Case Study

FROM INDISTINGUISHABLE UTILITIES PROVIDER TO THE NATION’S GO-TO GREEN ENERGY SUPPLIER

By Engine

From indistinguishable utilities provider to the nation’s go-to green energy supplier; how we doubled sales and changed perceptions of E.ON forever.

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Case Study

#LONGLIVETHEPRINCE

By Engine

A moving tribute to a young football star in the making. The Kiyan Prince Foundation brings his legacy centre stage and to new generation.

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Case Study

Charlie's Dream

By Above+Beyond

Research indicates that amino acids found in cheese, especially cheddar, can indeed affect REM sleep, where you dream. To test this, we dosed cheese-loving Brits with an unusually punchy cheddar to see if it caused unusually vivid dreams. Turns out, it does.

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Case Study

Hotels.com - From sea of sameness to go to hotels booking destination

By Crispin Porter Bogusky

How do we make a website with an obvious name and no point of differentiation stand out in a highly commoditised market? The short answer is lean into its potential weakness - a very generic brand name, and give it a unique, very irreverent, TOV and brand ambassador.

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Case Study

Look on the Light Side

By AMV BBDO

Using playfulness & humour to re-ignite brand love and generate cultural momentum

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Case Study

#SmartBusiness

By Red Consultancy

Smart Energy GB wanted to engage with microbusinesses on smart meter eligibility. Our campaign revealed the upgrades being made ahead of the ‘Summer of Spending’ – with smart meters being positioned as the ultimate upgrade.

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Case Study

You're Not You When You're Hungry

By AMV BBDO

Creating a world famous brand platform and unlocking a new positioning based on a global human insight.

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Case Study

Whatever It Takes

By AMV BBDO

Creating a bold new image for a brand to shift perceptions

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Case Study

#Wombstories

By AMV BBDO

We united an audience with a new kind of conversation The story of how we shifted the period paradigm with Bodyform once more, and continued to break down the barriers that hold women back.

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Case Study

TikTok A Little Brighter Inside

By Ogilvy UK

We launched a series of brand building campaigns to introduce TikTok and anchor it with relevance to the lives of our 18-35 target audience

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