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Case Study

Together This Ramadan

By BBH London

Almost 4 million British Muslims observe Ramadan every year. But few brands acknowledge this holiday beyond superficial references. Here's how we helped them feel seen.

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Case Study

Coca Cola Creations: Starlight

By Virtue

Coke needed a new way to introduce the classic, incredible taste of Coca-Cola in a way that felt culturally relevant and highly valuable for Gen Z. So, Virtue built the first Creation its own infinite universe: Starlight.

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Case Study

Canada Goose, 'Live In The Open'

By Virtue

Virtue took the existing Canada Goose mantra of “Live In The Open” and transformed it into a larger platform idea that supports all upcoming product lines and reaches a new audience with the global campaign launch for Canada Goose’s first-ever footwear collection.

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Case Study

Logitech, 'Defy Logic 2.0'

By Virtue

After launching their DEFY LOGIC platform, Logitech turned to Virtue to flesh it out and reveal the brand’s true value at the heart of creator communities. DEFY LOGIC 2.0 celebrates and empowers those uniting under a common philosophy of challenging the status quo.

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Case Study

Johnnie Walker, 'The Walkers'

By Virtue

Johnnie Walker approached us to help them see their brand from inside culture. How could they contextualise the brand for this new world, define a meaningful role and take action? The brand would now be about Collective Progress.

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Case Study

Hope Reef

By AMV BBDO

The world became our medium when Sheba created the world’s first billboard made from real, living, thriving coral. What once was a barren site of dead coral became a new reef the size of two Olympic swimming pools. When viewed from the air it spelt out a poignant message - HOPE.

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Case Study

Knorr, Eativists

By MullenLowe Group UK

The 19th February 2020 was ‘World Eat for Good Day’, and what better time to launch Knorr’s new purpose campaign? Knorr’s ground-breaking film featured ‘Eativists’, real people with a real passion for positively impacting the planet through their plate.

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Case Study

Axe Lite

By MullenLowe Group UK

As the world exited lockdown, MullenLowe launched a ‘Lite’ edition of Axe body spray for Gen-Z, claiming that it will make you slightly less irresistible than regular, full-strength Axe. It’s the responsible thing to do.

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Case Study

Making Sober Sexy

By ignis

Launching the Clean Co No and Low Spirits Brand into the UK grocery retail sector. Creation of brand guidelines, social content and shopper marketing materials.

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Case Study

Virgin, LinkedIn & Made By Dyslexia: Dyslexic Thinking

By FCB Inferno

The campaign got ‘Dyslexic Thinking’ added as a skill on LinkedIn, the world’s largest professional network, offering its 810+ million members globally the option to add ‘Dyslexic Thinking’ to their profile.

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Case Study

Bodyright

By Edelman

In a bid to end rising online violence, the United Nations Population Fund (UNFPA) launched ⓑodyright, a new 'copyright' for human bodies.

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Case Study

Master Piece

By Edelman

Halo Infinite is a visual masterpiece, belonging in the finest museums. So Xbox and artist Iva Troj put it there.

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Case Study

#Mynameis - The Fuh-Net-Ic Filter

By Edelman

Everyone has a name. Unfortunately, not all have their name pronounced correctly. According to a recent poll with respondents from over 100 organizations, mispronunciation of names is the most common micro-aggression towards minorities in the UK. 73% have had their name prono

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Case Study

Bayer's Supradyn Memory Test

By MullenLowe Group UK

Supradyn is the leading multivitamin in countries around the world, but the category is a monotonous repeat of weary women, magically rejuvenated by a multi-vitamin pill or effervescent tablet. We wanted to elevate the brand and highlight women's internal strength.

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Case Study

GIVE THE GIFT OF CONNECTION

By Haygarth

A purpose-led retail campaign that showed how a great communication brand can help alleviate digital poverty by inspiring action from the Great British public

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