By BBH London
Almost 4 million British Muslims observe Ramadan every year. But few brands acknowledge this holiday beyond superficial references. Here's how we helped them feel seen.
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By Virtue
Virtue took the existing Canada Goose mantra of “Live In The Open” and transformed it into a larger platform idea that supports all upcoming product lines and reaches a new audience with the global campaign launch for Canada Goose’s first-ever footwear collection.
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By Virtue
After launching their DEFY LOGIC platform, Logitech turned to Virtue to flesh it out and reveal the brand’s true value at the heart of creator communities. DEFY LOGIC 2.0 celebrates and empowers those uniting under a common philosophy of challenging the status quo.
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By AMV BBDO
The world became our medium when Sheba created the world’s first billboard made from real, living, thriving coral. What once was a barren site of dead coral became a new reef the size of two Olympic swimming pools. When viewed from the air it spelt out a poignant message - HOPE.
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The 19th February 2020 was ‘World Eat for Good Day’, and what better time to launch Knorr’s new purpose campaign? Knorr’s ground-breaking film featured ‘Eativists’, real people with a real passion for positively impacting the planet through their plate.
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As the world exited lockdown, MullenLowe launched a ‘Lite’ edition of Axe body spray for Gen-Z, claiming that it will make you slightly less irresistible than regular, full-strength Axe. It’s the responsible thing to do.
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By FCB Inferno
The campaign got ‘Dyslexic Thinking’ added as a skill on LinkedIn, the world’s largest professional network, offering its 810+ million members globally the option to add ‘Dyslexic Thinking’ to their profile.
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By Edelman
Everyone has a name. Unfortunately, not all have their name pronounced correctly. According to a recent poll with respondents from over 100 organizations, mispronunciation of names is the most common micro-aggression towards minorities in the UK. 73% have had their name prono
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Supradyn is the leading multivitamin in countries around the world, but the category is a monotonous repeat of weary women, magically rejuvenated by a multi-vitamin pill or effervescent tablet. We wanted to elevate the brand and highlight women's internal strength.
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