New Work
Mind
Mind needed to recruit donors fast, in anticipation of increased need for mental health support due to the Covid-19 crisis. We launched a TV…
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Virgin Media
By BD Network
Empowering your 2020 was built around the insight that when people feel good, they do good. Our three month engagement campaign equipped ou…
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INFINITI
To connect fans with the brand while they #ParkItForNow, Critical Mass partnered with @infiniti to create Carigami—printable INFINITI models…
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New Work
Tourism Ireland
A film to inspire and remind people of Ireland’s timeless nature, culture and history, all of which will be there waiting for us once the CO…
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HUN Wine
By TBWA\London
TBWA\London has created a new campaign that no one will see, to launch a new drinks brand that no one has ever heard of. The campaign for HU…
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Sainsbury's
By Gravity Road
Beyonce was about to drop 2020’s hottest fashion collab. But the internet started to point out that the whole collection looked like a UK su…
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Hyundai UK
By Innocean UK
Hyundai has re-released its 2016 Click To Buy film, to run during the COVID-19 pandemic. When dealerships are closed and social distancing i…
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New Work
Adobe
For the UK activation of Adobe’s global Photoshop Heroes we recruited creatives to produce visual tributes to key workers. These incl. ‘Home…
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