Press
Creativebrief's pitch report featured in Campaign
Key highlights from Creativebrief's report on pitching was featured in the press
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Industry shows signs of recover with lifts in jobs market and new business pipeline
Pitching and recruitment are showing signs of recovery after three months of coronavirus lockdown doldrums.
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Press
All zoomed out: why it's time to call time on 'overcommunication'
‘Overcommunication’ has been one of the leadership buzzwords of the coronavirus crisis, but for many in the industry it's an approach that contributes to burnout.
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Press
Finlandia Vodka Selects DDB Unlimited As Global Creative Agency Of Record
Brown-Forman Corporation announced today that DDB Unlimited will be the new lead strategic and creative agency for Finlandia Vodka, with Haygarth as their partner to handle shopper and retail marketing. This competitive pitch process was managed by Creativebrief.
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Interview
Brand121s: Kevin McNair, Marketing Director, KP Snacks
In our latest Brand121s episode, Charlie Carpenter talks to Kevin McNair, Marketing Director at KP Snacks, about how the company have reacted to the current climate, and the essentialism in thinking not just ahead to 2021, but to 2022 and 2023 as well
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Event Coverage
Thriving Creative Partnerships: How CALM and adam&eveDDB worked together to control our online COVID consumption
In the latest of our Creativebrief Explores virtual series, BITE Deputy Editor Izzy Ashton talks to Ben Hawley, Marketing & Communications Director for CALM, and Esrael Alem and Matthew Butler, Senior Creatives at adam&eveDDB about the CALM COVID Blocker
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Interview
Brand121s: Matthew Barwell, CMO, Britvic
Charlie Carpenter talks to CMO for Britvic Soft Drinks, Matthew Barwell, asking how the company have coped during the coronavirus pandemic and the importance of brands being true to themselves
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Event Coverage
Thriving Creative Partnerships: Oreo and Digitas on how vulnerability empowered their partnership
Creativebrief Editorial Director Nicola Kemp talks to Aislinn Campbell, Senior Brand Manager for Oreo and James Whatley, Strategy Partner for Digitas about how they pivoted a remarkable campaign for Oreo by embracing the vulnerability of sharing ideas and feedback not fully formed
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Opinion
Time for recovery: reflect, reset and ensure you’re ready for a new unwritten future
In a recent article written about returning to the next normal, McKinsey & Company said how as we approach the five month mark of the arrival of coronavirus, “There’s a sense that we might be on the verge of returning to “normal.”’
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Event Coverage
Thriving Creative Partnerships: How WaterWipes and The Brooklyn Brothers provided parents with a solid support community during lockdown
Creativebrief Editorial Director Nicola Kemp talks to Jamie Caul (Brand Marketing Director at WaterWipes), Will Sansom (Head of Strategy at The Brooklyn Brothers) and Cali Oliver (Creative Director - The Brooklyn Brothers) about how their beautifully authentic pivot of the #ThisIsParenthood campaign
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Event Coverage
Thriving Creative Partnerships: Haribo and Quiet Storm on keeping childlike escapism going during lockdown
Editorial Director Nicola Kemp talks to Jon Hughes from Haribo UK & Ireland and Trevor Robinson from Quiet Storm about how they pivoted their advertising during lockdown
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Event Coverage
Thriving Creative Partnerships: How Avon, Refuge and Red raised awareness of domestic abuse during lockdown
Stephanie Nattu talks to Natalie Deacon from Avon, Lisa King from Refuge, and Jenny Fieldgate from Red Consultancy about how they pivoted their support for women and children suffering domestic violence during lockdown
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Opinion
It’s time to write your future: planning now for the role you want to play later
We mustn't see the return as the destination, because we are heading back to new ground. Whilst we might wish for things to revert back to how they were in early 2020, they simply won’t. It’s a hard realisation to come to terms with but the beauty of change is possibility.
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Event Coverage
Thriving Creative Partnerships: All episodes available now
All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time
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Event Coverage
The Gerety Awards x Creativebrief
On Wednesday 30th September, we'll be offering a behind-the-scenes look at the Gerety Awards, lifting the lid on the trends and learnings from this year’s shortlist
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