When it comes to our industry, you could also say how this time can be used as a period of reflection. It’s something not necessarily afforded to them before now. The pace of daily business has been relentless, and only now is there (an enforced) pause.
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Festivals are unfortunately disappearing from the 2020 calendar on a daily basis. For agency members, here are a few tips on how they can continue to have their work recognised and ensure they remain at the forefront of marketers’ minds.
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Virgin Atlantic needed to re-evaluate the key focus of their image: from fun and sexy, to a more consumer-focussed brand and sought a PR agency with an international mindset.
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Your schedule with your current agency might be so relentless; so back to back with ongoing campaigns, that in all likelihood this could be the first time you’ve been able to step back and take everything in.
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An opportunity for the agency and brand community to explore the themes that matter most to the industry. Our 2020 Thriving Creative Partnerships series will take on a virtual twist, as we look to the partnerships pivoting in a crisis
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At statement from everyone at Creativebrief about the events unfolding in America and about Black Lives Matter.
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Watch our interview with Persil's VP, Marketing – Dirt For Good, Tati Lindenberg and MullenLowe's Global Business Leader Will Dixon. Run by BITE Managing Editor Nicola Kemp, the pair discuss how their Dirt is Good campaign pivoted in light of coronavirus
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Associate Board Director and Business Director Stephanie Nattu talks to Katie Jackson and Andy Jex from TBWA, and Mark Woollard from HUN Wine about what happened when, eight weeks into campaign planning, lockdown came into effect
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Pitching takes up oodles of staff time, rarely offers much insight into what a real working relationship will look like and usually ends in disappointment. Have we been doing it wrong all along? Read Campaign's write-up of Creativebrief and Starbucks' fresh take on the pitch process
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Charlie Carpenter talks to British Gas's Margaret Jobling and The&Partnership's Sarah Golding on how the campaign contributes to perceptions as British Gas as more than 'just' an energy supplier.
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Read our latest eye-opening survey on brand attitudes to pitching and agencies in the current climate. Featuring insights from senior brand marketers from the likes of McLaren, BrewDog, John Lewis & Partners, adidas, Virgin, IKEA and more
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Join the latest episode in our Creativebrief Explores series, as Nicola Kemp talks to Head of Global Brand Management & Digital Marketing Tim Jerg and Client Managing Director Daisy Domenghini about how they pivoted in a crisis
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Editorial Director Nicola Kemp talks to Co-Founder of Football Beyond Borders Jasper Kain and Creative Director of Dark Horses Adam Burns about how Football Beyond Borders became Football Beyond Walls during lockdown
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Creativebrief CEO Charlie Carpenter talks to Jeremy Kanter, CMO at Fever-Tree, about how the brand is coping in the current climate; about pivoting, time for reflection; and maintaining passion and purpose
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As part of our Brand121 series, Creativebrief CEO Charlie Carpenter is joined by eve sleep CEO Cheryl Calverley. This interview is a part of our ongoing Brand121 interview series, aiming at getting a sense for how brands are feeling and responding at the moment.
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