Campaign BIG Awards 2025
New work
KFC
After launching the 'Believe' campaign platform last year with a hypnotic ad, we're back with a second chapter: 'All Hail Gravy.' As the nam…
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Xbox
McCann London and Xbox unveil the “Cheeky Controller” - a limited-edition Xbox modelled on Deadpool’s iconic buns. Created for the launch of…
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Waitrose
The intrigue deepens in Part 2 of Sweet Suspicion, A Waitrose Mystery, as the delicious truth behind the missing No.1 Red Velvet Bauble Dess…
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Uber Eats
Javier Bardem pokes fun at some of his renowned villainous roles in the launch spot for Uber Eats new brand platform, ‘When You’ve Done Enou…
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Waitrose
We kept the nation busy last Christmas with a delicious whodunnit - Sweet Suspicion, A Waitrose Mystery. A festive cliffhanger; the Christma…
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TWIX
By adam&eveDDB
During the Big Game, fans could bypass ads by visiting www.TWIX.com and playing 'Second Screen Staredown' by holding their gaze on their pho…
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PUMA
By adam&eveDDB
We helped PUMA Group launch its biggest global campaign to date - Go Wild – marking an evolution in its brand identity, reinforcing its comm…
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Split Fiction
'Split Fiction: Friend Edition' is an innovative solution to the age-old “I need a co-op buddy now” problem, celebrating EA's latest release…
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KFC
Perfume bottles, bunkbeds, a summer holiday, a watch and the KFC logo transform into the iconic bunless burger—borrowing aesthetics from oth…
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IKEA
With the help of Mother, London’s Oxford Street is now dedicated to one of the most iconic bags in the world: the blue IKEA FRAKTA. Open dai…
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Mastercard
By reimagining its iconic circles as Venn diagrams, Mastercard turned a familiar symbol into a storytelling device. We turned the logo into …
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London Sport
Outdated ‘No Ball Games’ signs have restricted London’s streets since the 1970s. Our More Ball Games campaign reclaimed them as vibrant area…
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Archewell Foundation
By M+C Saatchi
We are proud and honoured to be a part of telling the stories of the brave parents from The Archewell Parents’ Network, who are standing up …
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Coinbase
The integrated campaign uses a unique blend of musical theatre and humour to challenge the status quo of the financial system and invite cha…
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Disney
By adam&eveDDB
We helped Disney craft a heartwarming and magical holiday short. Following a brief to share the magic of Disney with the world this holiday …
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Cybersmile
By adam&eveDDB
This campaign uses real comments made to young people online and turns them into eye-catching permanent tattoos on the faces of children, em…
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Virgin Atlantic
Our latest campaign 'Be A Rainbow' debuted in Piccadilly Lights, taking over OOH sites nationwide with a striking visual: a woman in Virgin …
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Heinz
Trigger the taste highlights Heinz’s flavor connection with close-ups of its iconic products like Ketchup, Baked Beanz & Seriously Good Mayo…
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IKEA
We turned IKEA mattresses into sentient wrecking balls, designed to eliminate distractions and help people focus on getting to bed on a comf…
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Make My Money Matter
Starring Ambika Mod, ‘Beep’ illustrates the unseen link between the Big Five fossil-fuel high-street banks and the climate destruction they …
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Make My Money Matter
We transformed Benedict Cumberbatch into a hot and sweaty sauna-loving CEO of a company using pension savers’ money to destroy the world’s f…
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DREAMIES™
By adam&eveDDB
No pack of DREAMIES™ treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, sho…
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EE
Curfew highlights how EE broadband and mobile give parents peace of mind, ensuring their kids stay connected even when smartphone access is …
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Uber
How do we let people up North know Ubers are available? By speaking their language. An awareness campaign focused on what Northerners love c…
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Yorkshire Tea
Grab a brew and take a look inside Yorkshire Tea HQ and at their impressive workforce. Our latest recruit carried out an Investigation Done …
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FIGS
FIGS created a campaign where healthcare professionals are portrayed as builders of bodies that break records to coincide with the Olympics.…
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Uber
Our cheeky campaign for Uber has taken off with 23 bespoke posters at Gatwick, celebrating the reasons people travel. Elevating the iconic U…
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