Vice President Global Brand Communications, adidas Football
Florian Alt is Vice President, Global Brand Communications for adidas Football. He oversees the quest for adidas to be number one in global football, both on the pitch and off it. In recent years adidas has been leading in many ways supported by the marketing efforts of Alt's team. He has been instrumental in pushing the brand forward with innovative content series Tango Squad FC, dark social groups Tango Squads and football events Tango League.