We move the world through the power of international creativity.
We are Publicis London, part of Publicis Groupe with over 101,000 employees around the world. There's nothing more valuable than an idea that moves the world, our founding belief and the foundation of everything we do. Based in Londonâs Square Mile, we create ideas that resonate globally.
Advil transformed from a product-led pain relief brand into a distinctive global brand. By uniting its identity, modernising design and tapping into the emotional reality of pain, the work drove market share gains, penetration growth and accelerated sales across key markets.
Cushelle repositioned premium toilet paper during the cost-of-living crisis by transforming softness from a functional benefit into a symbol of everyday self-care. Through the âSelfishly Softâ platform and Kenny the Koala, the brand challenged negative perceptions of selfishness,
With just ÂŁ30k, Taco Bell couldnât outspend Tescoâs meal deal, so we hijacked Google Maps. We retouched Taco Bell ads onto Tesco storefronts and uploaded geotagged images. When Brits searched Tesco for lunch, they saw Taco Bell first, driving record brand scores and 300k+ lunches
Heineken didnât have Euros rights, but that didnât stop it joining the action. When England fans sent ÂŁ43m of beer flying after goals, Heineken launched HeineCare - replacing spilled pints in real time. A messy tradition turned into generosity, headlines and cheers.
The Paper Towel Plea is an innovative new campaign that addresses the invisible barriers faced in workplace and public restrooms. Hand-written stories highlighting real-life challenges have been printed on Tork paper towels, creating a brand new form of media.
We harnessed Gen-Zâs love of exclusive drops and code cracking to promote the hottest drop of the year: Takis coming to Aldi. Takis âDrop Codesâ are a series of fiery fly posters with cryptic codes that, when cracked, reveal the date and location of the Takis x Aldi drop.
Our latest work for P&O Ferries challenges the travel industry, reminding people âThere is Another Wayâ to travel. Playful OOH posters located at airports and train stations across the UK poke fun at common frustrations in a way that in a way that resonates with us all.
Good hydration is as important for the mind as it is the body. Thatâs why Buxton and Mind have come together, promoting better mental and physical well-being through exercise and hydration.
In 2020, Investec Asset Management devolved from Investec group, in all ways and we were briefed to develop, define and launch them as a new brand called âNinety Oneâ, without alienating or impacting the stakeholders, staff and importantly clients they would take with them.
How a kleptomaniac koala stole share in a stagnating category. We helped a tiny 5 year old brand (Cushelle) square up to a 75 year old behemoth (Andrex) in a low interest category that was becoming increasingly commoditised.
Using hyper-contextualised digital content to change consumer behaviour.
Leveraging a unique partnership to drive fame and tourism for the country.
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