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thirty6

London https://thirty6.co/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

There’s too much noise in marketing. Which is a problem.
The processes are convoluted and unclear.
And at the end of it, most of the work is ineffective.
Yes, it shows up, and it's probably saying something, but it’s being ignored.
Eighty-nine percent of it, officially, is wasting money and the opportunity.
At best it's pointless and at worst it's annoying.
People are literally paying to avoid advertising now.
And, understandably, brands are losing confidence in it.
So thirty6 was created to be a noise-cancelling company.
Named after the year that noise-cancelling was invented.
We make sure that the whole process is clear, honest, efficient and collaborative.
So that we can counteract the noise.
And get to powerful strategy and compelling creative, that earns attention, makes a persuasive point and builds affinity.
Because now, more than ever, that’s what every brand needs.

Connect

People

Clients

Insights
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Insights

Car advertising: asleep at the wheel?

Advertising should play a critical role in car sales. For most of us, a car is a big, considered purchase with heavy emotional investment – and we’ve an ever expanding array of alternatives to pick from. It’s the kind of category where you would expect advertising to be working hard to build brands and drive choice. But is it? Hear a perspective from John Crowther, Strategy Director at thirty6.
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Insights

The value of creativity isn’t romanticism. It’s economics.

Almost every time I read about the virtues of creativity and how it’s what every brand needs, which, what with all the holding group ‘reorganisation’, alongside all the new independent ‘creative studios’ popping up, is quite often, the authors invariably shoot themselves in their retro sneakers by saying that brands need to ‘be braver’. Seriously?
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Insights

"Creative" really needs to go back to being an adjective, not a noun.

"Creative" as a noun is slapped on to any and all marketing, regardless of merit. The industry has lost touch with its use as an adjective, one that distinguished between the run-of-the-mill and the creatively inspired. Making the term "creative" the filter again, the ambition, the adjective, not a meaningless noun, can only help make what we do (or what we can do) more sustainable.

Events